Bumble takes women empowerment to one of the most misogynistic arenas: gaming. We teamed up with esports organization Gen.G to form the first ever all-women esports team for Fortnite, a popular team-based online video game. The partnership brings
Wrote the copy for our social media assets, including Twitter. We wanted to highlight our gamers, especially KittyPlays (Kristen Michaela), who has over 235,000 followers on Twitter. We also wrote push notifications to our users talking about the n
We also had tons of press coverage, including this Forbes article .