Summary
Bumble Bizz, Bumble’s business and networking mode, and The New York Times partnered up for a 10-week educational series via Instagram Stories on how to navigate the working world. This provided Bumble’s Instagram followers, a majority being women, with meaningful content on topics.
From salary negotiation, to burnout, to even dealing with sexual harassment in the office, I pitched and worked with the NYT team to name this educational series, “The Working Woman’s Handbook.”
What I Wrote
Our partnership included in-app Instagram Story cards on Bumble’s Instagram account, along with static feed posts and that were posted on Instagram each week.
In-app buttons and “Swipe Up” CTA features on Instagram would direct users to the full article on The New York Times.
Below are the storyboards for some of our Instagram stories and in-app cards.
Some of our Instagram Stories included poll features, which we left blank in the design to add when posting. This would allow users to interact more closely to the content.
