Design Sprint on Facebook App's New User Onboarding (Copy)
Here’s a look at what the current Facebook registration experience and the FB NUX experience looks like today, below.
In registration, a new user creates a Facebook account. If the user has successfully created one, they’re automatically served an additional onboarding flow, which is the NUX (new user experience). Though the NUX is meant to prepare users (ex.
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As you could tell by our audit of the iOS registration and NUX experiences, we clearly had our work cut out for us — there was a lot to tackle. So we outlined what our design sprint hoped to solve for:
Now that we know what we wanted to improve in the NUX, we needed some inspiration. So I conducted a competitive analysis to see what others were doing…
Competitive Analysis: Personalization Aspect (Copy)
Competitive Analysis: Friending and Connection Aspect (Copy)
Competitive Analysis: Narrative-Driven Aspect (Copy)
Competitive Analysis: How are others asking users to connect their contacts? (Copy)
These principles mapped to the people problems we wanted to solve for. We wanted to heavily reduce the number of screens and steps, while also injecting surprise and delight. My designer and I decided to sprint on two different “directions”: one t
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Personalization NUX Flow (Copy)
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"Family of Apps" NUX Flow (Copy)
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