Content Delivery Package for the new IKEA 365+ food storage range.
The material was delivered to IKEA stores around the world as a guide on how to market the new containers in the store.
The copy focused on the product range’s purpose, intended uses and benefits. There were 3 main benefits: reducing the number of containers used when cooking; reducing food waste; and improving food storage organization.
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The package had a detailed breakdown of the images to be delivered. Alternative images were noted.
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Films were also delivered. A summary of each video was provided.
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To see the full delivery package, please contact me.