https://www.jenlizlee.com/about-me daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/11497768-f6dd-42c5-a9da-8aec021ca301/IMG_9975.jpg https://www.jenlizlee.com/contact-me daily 0.75 2024-11-02 https://www.jenlizlee.com/resume daily 0.75 2023-09-30 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538555637034-K8NH5IZNYDV47ZXV0SIT/Tier10Lab_Tier10Logo_700x325_Oct2.jpg Resume https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bb019a28-941b-427e-8067-3c1b0dbe3132/eventbrite-logo-2547DC22D3-seeklogo.com.png Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1557685349651-DOZJM12AV0O4ADA8D1MA/unnamed.png Resume https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538555399284-6NGZV71EZ9FCKWHRBQUA/ikea-logo.png Resume https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538556692310-MAS61MNV83IXGSDO9SCM/comcast-logo.png Resume https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1579391318809-E9YYTAF61G9PZGVUKJKC/f_logo_RGB-Hex-Blue_512.png Resume https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538556692310-MAS61MNV83IXGSDO9SCM/comcast-logo.png Resume https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538555399284-6NGZV71EZ9FCKWHRBQUA/ikea-logo.png Resume https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1557685349651-DOZJM12AV0O4ADA8D1MA/unnamed.png Resume https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1579391318809-E9YYTAF61G9PZGVUKJKC/f_logo_RGB-Hex-Blue_512.png Resume https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bb019a28-941b-427e-8067-3c1b0dbe3132/eventbrite-logo-2547DC22D3-seeklogo.com.png Resume - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538555637034-K8NH5IZNYDV47ZXV0SIT/Tier10Lab_Tier10Logo_700x325_Oct2.jpg Resume https://www.jenlizlee.com/eventbrite-tone-of-voice daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a0c7b0dc-63df-4971-bdba-8ca91a9a1a26/Screenshot+2023-09-29+at+4.10.17+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/7e93ada3-2053-4feb-a5aa-6e90fb6916de/Screenshot+2023-09-29+at+4.10.43+PM.png Updating Eventbrite's Tone of Voice - Make it stand out A pie image was also helpful to show frequency and how often each tone should be used at Eventbrite. Maybe we should we start making tone pies instead of spectrums? https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/92e91b9d-a40f-4bd0-9c12-d3405327ca85/Screenshot+2023-09-29+at+10.55.12+AM.png Updating Eventbrite's Tone of Voice - Make it stand out An overview of the Figjam workshop sessions I created and led content folks through at the company. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9cd2e69b-bf87-4a7e-a8e7-d57cdda0a751/Screenshot+2023-09-29+at+3.48.57+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Adobe’s tone spectrum https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4072efee-ab7d-4951-b47f-4aaca1658759/Screenshot+2023-09-29+at+4.09.05+PM.png Updating Eventbrite's Tone of Voice - Make it stand out This image shows where the original tones were drawing from in our new tone spectrum. In a spectrum, content moves from neutral to emotive as we move toward the right. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2ed5ad6d-be54-4431-b91f-c24bffa8f6af/Screenshot+2023-09-29+at+4.09.40+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/464ad824-1b42-4622-b066-8afb1d3bd415/Screenshot+2023-09-29+at+4.10.22+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bfdbdff6-9ed8-4dac-89fd-1ac8611ba52f/Screenshot+2023-09-29+at+10.56.46+AM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/7a9d2ac0-ee76-4a28-983c-dd3c45672170/Screenshot+2023-09-29+at+3.14.09+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/991fc8a2-d870-4d18-b9ce-2d1b6065d8cb/Screenshot+2023-09-29+at+4.09.19+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/cf076768-20f3-4e28-b497-338a4f7a7703/Screenshot+2023-09-29+at+4.10.09+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d4114c0e-d3bf-41a7-8b78-8830c3acd51a/Screenshot+2023-09-29+at+4.08.54+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/3529944b-8b72-44f0-9923-7fdeb1e2988e/Screenshot+2023-09-29+at+4.09.58+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/23c0ecd2-4484-469f-9533-a1e6ded5926d/Screenshot+2023-09-29+at+4.10.28+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/41f83ea2-96bf-4ea8-b6ae-49efe7ceb587/Screenshot+2023-09-29+at+3.01.10+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/87893430-44df-4c2c-b87a-41f5bcc47676/Screenshot+2023-09-29+at+4.09.33+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/71d5c377-a8bc-4e42-bc4c-d0c0121b8818/Screenshot+2023-09-29+at+4.09.46+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/56c8a3b5-cd39-47d8-a870-657c8cce560a/Screenshot+2023-09-29+at+4.09.24+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4a565145-fef2-4ab3-b197-b936394dc9e5/Screenshot+2023-09-29+at+4.09.12+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/91821f52-965f-4b92-ba7f-4b2e38ef7783/Screenshot+2023-09-29+at+4.09.51+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a0c7b0dc-63df-4971-bdba-8ca91a9a1a26/Screenshot+2023-09-29+at+4.10.17+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/41f83ea2-96bf-4ea8-b6ae-49efe7ceb587/Screenshot+2023-09-29+at+3.01.10+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9cd2e69b-bf87-4a7e-a8e7-d57cdda0a751/Screenshot+2023-09-29+at+3.48.57+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Adobe’s tone spectrum https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/92e91b9d-a40f-4bd0-9c12-d3405327ca85/Screenshot+2023-09-29+at+10.55.12+AM.png Updating Eventbrite's Tone of Voice - Make it stand out An overview of the Figjam workshop sessions I created and led content folks through at the company. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/56c8a3b5-cd39-47d8-a870-657c8cce560a/Screenshot+2023-09-29+at+4.09.24+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/23c0ecd2-4484-469f-9533-a1e6ded5926d/Screenshot+2023-09-29+at+4.10.28+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/91821f52-965f-4b92-ba7f-4b2e38ef7783/Screenshot+2023-09-29+at+4.09.51+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/71d5c377-a8bc-4e42-bc4c-d0c0121b8818/Screenshot+2023-09-29+at+4.09.46+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/991fc8a2-d870-4d18-b9ce-2d1b6065d8cb/Screenshot+2023-09-29+at+4.09.19+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027267817-B4CVCPNKY64ZRFZ2LZD5/Screenshot+2023-09-29+at+3.21.24+PM.png Updating Eventbrite's Tone of Voice https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027267001-G4OR90KZBDT9E9FNJAT5/Screenshot+2023-09-29+at+3.21.33+PM.png Updating Eventbrite's Tone of Voice https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027271227-DCXO1H5QY2UOW0O6CB1K/Screenshot+2023-09-29+at+3.21.51+PM.png Updating Eventbrite's Tone of Voice https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027270541-E4YX5D9OP5WO0ANWHFO4/Screenshot+2023-09-29+at+3.22.01+PM.png Updating Eventbrite's Tone of Voice https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d4114c0e-d3bf-41a7-8b78-8830c3acd51a/Screenshot+2023-09-29+at+4.08.54+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/464ad824-1b42-4622-b066-8afb1d3bd415/Screenshot+2023-09-29+at+4.10.22+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bfdbdff6-9ed8-4dac-89fd-1ac8611ba52f/Screenshot+2023-09-29+at+10.56.46+AM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/cf076768-20f3-4e28-b497-338a4f7a7703/Screenshot+2023-09-29+at+4.10.09+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027407380-685XR1MX7MYHXHWJ9MFW/Screenshot+2023-09-29+at+3.42.40+PM.png Updating Eventbrite's Tone of Voice https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027405937-Q21F9GTAM9NXIQEVB2NG/Screenshot+2023-09-29+at+3.42.47+PM.png Updating Eventbrite's Tone of Voice https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027407217-NC98WL24AEIIMSPP7UI6/Screenshot+2023-09-29+at+3.43.00+PM.png Updating Eventbrite's Tone of Voice https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/7e93ada3-2053-4feb-a5aa-6e90fb6916de/Screenshot+2023-09-29+at+4.10.43+PM.png Updating Eventbrite's Tone of Voice - Make it stand out A pie image was also helpful to show frequency and how often each tone should be used at Eventbrite. Maybe we should we start making tone pies instead of spectrums? https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4072efee-ab7d-4951-b47f-4aaca1658759/Screenshot+2023-09-29+at+4.09.05+PM.png Updating Eventbrite's Tone of Voice - Make it stand out This image shows where the original tones were drawing from in our new tone spectrum. In a spectrum, content moves from neutral to emotive as we move toward the right. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4a565145-fef2-4ab3-b197-b936394dc9e5/Screenshot+2023-09-29+at+4.09.12+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2ed5ad6d-be54-4431-b91f-c24bffa8f6af/Screenshot+2023-09-29+at+4.09.40+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/7a9d2ac0-ee76-4a28-983c-dd3c45672170/Screenshot+2023-09-29+at+3.14.09+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/87893430-44df-4c2c-b87a-41f5bcc47676/Screenshot+2023-09-29+at+4.09.33+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/3529944b-8b72-44f0-9923-7fdeb1e2988e/Screenshot+2023-09-29+at+4.09.58+PM.png Updating Eventbrite's Tone of Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696024821089-O0YV79TXH1867A2HMW7Q/Screenshot+2023-09-29+at+2.55.18+PM.png Updating Eventbrite's Tone of Voice https://www.jenlizlee.com/eventbrite-ai daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/05e7c17a-7750-446e-928b-7da6548e6012/Screenshot+2023-09-30+at+1.37.54+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a0590eb9-35d9-4a31-8200-c40ad5b289e2/Screenshot+2024-07-24+at+1.22.25%E2%80%AFPM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696102668148-ROJWPBUJBD9ZUN0BMG79/Untitled.gif AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/79d18805-e6c6-4aee-8c3a-0a70b0bd211e/Screenshot+2023-09-30+at+3.23.24+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/8c223e15-de08-4f13-9704-417103f71638/unnamed-1.gif AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4a7c13c7-6adf-4871-a9a2-8b7a337505c6/Screenshot+2023-09-30+at+4.15.54+PM.png AI-Generated Events - Make it stand out Original three loading states. Note the long sub-copy explaining their value. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/35e5b0ed-18cf-4c3b-86ca-2a2d3147753d/Screenshot+2023-09-30+at+3.24.52+PM.png AI-Generated Events - Make it stand out I got the team to add a proactive pricing banner below the event capacity field in the Auto-Create step, similar to what was used in onboarding, to let users know they may need to pay. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d624e99c-0e4b-4681-8d16-1e936b5f5d34/Screenshot+2023-09-30+at+1.03.17+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/50848952-210a-4425-8c0b-b0b9d1b61da1/Screenshot+2023-09-30+at+1.20.50+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5fb441aa-b96d-4205-8733-27429ac2184f/Screenshot+2024-07-24+at+1.39.56%E2%80%AFPM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9afda8e5-0101-4460-a944-ff613ce73c9c/Screenshot+2023-09-30+at+4.15.10+PM.png AI-Generated Events - Make it stand out Revised loading screen content based on CEO Julia Hartz’s feedback. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d9e912c8-1b29-47e8-a1de-1d2e19c0fae2/Screenshot+2024-07-24+at+1.37.19%E2%80%AFPM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a20771b8-b84a-4770-b934-5e80a1ae4520/unnamed.gif AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/25ae9d6c-75bd-487f-a106-95f3ae2d5122/Screenshot+2023-09-30+at+3.10.35+PM.png AI-Generated Events - Make it stand out I changed the loading state’s transition message to let the creator know what to expect next vs. “customize your experience,” which sounded vague now that we no longer placing users onto their creator homepage. I also added a friendly phrase like, “Let’s use” in the Auto-Create title to tailor it to a new creator’s experience, rather than the default “Create an event with AI.” https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/f4d0b636-3add-4bad-a3cc-77c0b9226cbf/eventbrite-auto-create.gif AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/438144d2-0746-4014-b468-55de815f0221/Screenshot+2023-09-30+at+3.23.59+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/fce6a3a5-fe65-4e61-b8cb-5e4559b4dedc/Screenshot+2023-09-30+at+3.24.26+PM.png AI-Generated Events - Make it stand out Input field error states https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bcea7077-9c08-4a52-a8b5-f69daac048a4/unnamed-2.gif AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d745148a-9b14-40b5-ac83-e4affc226020/Screenshot+2023-09-30+at+3.25.57+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/af253292-94b0-462b-93cc-25afc9592748/Screenshot+2023-09-30+at+3.25.05+PM.png AI-Generated Events - Make it stand out AI event view, pre-publish. Note the grey box with options to edit and add more to the event. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a5c7014b-2e9f-4a1f-9286-c9298b5bbef8/Screenshot+2023-09-30+at+10.21.38+AM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4601d36f-ad8f-42d4-8b04-b241e4409da0/Screenshot+2023-09-30+at+12.47.15+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d68901ae-3b69-437a-b5ac-de844c0b8b44/Screenshot+2023-09-30+at+3.10.15+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9afda8e5-0101-4460-a944-ff613ce73c9c/Screenshot+2023-09-30+at+4.15.10+PM.png AI-Generated Events - Make it stand out Revised loading screen content based on CEO Julia Hartz’s feedback. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d9e912c8-1b29-47e8-a1de-1d2e19c0fae2/Screenshot+2024-07-24+at+1.37.19%E2%80%AFPM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696102311485-NXR6U6E178R9RVRQDB5D/Screenshot+2023-09-30+at+12.22.26+PM.png AI-Generated Events https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696102314141-MLMZAFUVHL6ONXNP5O7W/Screenshot+2023-09-30+at+12.22.44+PM.png AI-Generated Events https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696102313804-0J0695EIVY46SBWRNNEW/Screenshot+2023-09-30+at+12.23.02+PM.png AI-Generated Events https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696102316655-XOUK9P4LWCTRTV5VR9B3/Screenshot+2023-09-30+at+12.23.08+PM.png AI-Generated Events https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696102315844-IMJARSDXIMFN8OJ1WI2I/Screenshot+2023-09-30+at+12.23.39+PM.png AI-Generated Events https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696102317425-FLHC2DKY8V9AWLKX65G6/Screenshot+2023-09-30+at+12.23.44+PM.png AI-Generated Events https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a5c7014b-2e9f-4a1f-9286-c9298b5bbef8/Screenshot+2023-09-30+at+10.21.38+AM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d68901ae-3b69-437a-b5ac-de844c0b8b44/Screenshot+2023-09-30+at+3.10.15+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/05e7c17a-7750-446e-928b-7da6548e6012/Screenshot+2023-09-30+at+1.37.54+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/35e5b0ed-18cf-4c3b-86ca-2a2d3147753d/Screenshot+2023-09-30+at+3.24.52+PM.png AI-Generated Events - Make it stand out I got the team to add a proactive pricing banner below the event capacity field in the Auto-Create step, similar to what was used in onboarding, to let users know they may need to pay. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/8c223e15-de08-4f13-9704-417103f71638/unnamed-1.gif AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a20771b8-b84a-4770-b934-5e80a1ae4520/unnamed.gif AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5fb441aa-b96d-4205-8733-27429ac2184f/Screenshot+2024-07-24+at+1.39.56%E2%80%AFPM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a0590eb9-35d9-4a31-8200-c40ad5b289e2/Screenshot+2024-07-24+at+1.22.25%E2%80%AFPM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696106723746-UXMBVXVVIF7JM9LUSS3O/Screenshot+2023-09-30+at+1.38.03+PM.png AI-Generated Events Default state https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696106722971-RYWIVT35TXR9TOUOHNDW/Screenshot+2023-09-30+at+1.37.43+PM.png AI-Generated Events Tooltip appears on hover state https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696106724026-RKUU3S8Z4G7P5XPLIQ22/Screenshot+2023-09-30+at+1.38.08+PM.png AI-Generated Events Loading state https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696106724766-09B39XVE706MHHXOU4YA/Screenshot+2023-09-30+at+1.38.15+PM.png AI-Generated Events Disabled state (after using it twice) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696106722953-5EQ00EHYCWG8G2J935DK/Screenshot+2023-09-30+at+1.37.54+PM.png AI-Generated Events Tooltip that appears on hover on disabled state (if already used twice) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696104993660-M25TJXQDB7S0EHR0158Z/Screenshot+2023-09-30+at+1.12.47+PM.png AI-Generated Events https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696104996784-2VHLM4UF9HBKC6L6P004/Screenshot+2023-09-30+at+1.13.30+PM.png AI-Generated Events https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696104998265-9ILP9PP1EEK7WDQ0O55J/Screenshot+2023-09-30+at+1.13.50+PM.png AI-Generated Events https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d624e99c-0e4b-4681-8d16-1e936b5f5d34/Screenshot+2023-09-30+at+1.03.17+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4601d36f-ad8f-42d4-8b04-b241e4409da0/Screenshot+2023-09-30+at+12.47.15+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/25ae9d6c-75bd-487f-a106-95f3ae2d5122/Screenshot+2023-09-30+at+3.10.35+PM.png AI-Generated Events - Make it stand out I changed the loading state’s transition message to let the creator know what to expect next vs. “customize your experience,” which sounded vague now that we no longer placing users onto their creator homepage. I also added a friendly phrase like, “Let’s use” in the Auto-Create title to tailor it to a new creator’s experience, rather than the default “Create an event with AI.” https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bcea7077-9c08-4a52-a8b5-f69daac048a4/unnamed-2.gif AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d745148a-9b14-40b5-ac83-e4affc226020/Screenshot+2023-09-30+at+3.25.57+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/af253292-94b0-462b-93cc-25afc9592748/Screenshot+2023-09-30+at+3.25.05+PM.png AI-Generated Events - Make it stand out AI event view, pre-publish. Note the grey box with options to edit and add more to the event. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/fce6a3a5-fe65-4e61-b8cb-5e4559b4dedc/Screenshot+2023-09-30+at+3.24.26+PM.png AI-Generated Events - Make it stand out Input field error states https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696102668148-ROJWPBUJBD9ZUN0BMG79/Untitled.gif AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/79d18805-e6c6-4aee-8c3a-0a70b0bd211e/Screenshot+2023-09-30+at+3.23.24+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/f4d0b636-3add-4bad-a3cc-77c0b9226cbf/eventbrite-auto-create.gif AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/438144d2-0746-4014-b468-55de815f0221/Screenshot+2023-09-30+at+3.23.59+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4a7c13c7-6adf-4871-a9a2-8b7a337505c6/Screenshot+2023-09-30+at+4.15.54+PM.png AI-Generated Events - Make it stand out Original three loading states. Note the long sub-copy explaining their value. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/50848952-210a-4425-8c0b-b0b9d1b61da1/Screenshot+2023-09-30+at+1.20.50+PM.png AI-Generated Events - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696102668148-ROJWPBUJBD9ZUN0BMG79/Untitled.gif AI-Generated Events https://www.jenlizlee.com/case-study-template daily 0.75 2024-10-31 https://www.jenlizlee.com/event-create-flow daily 0.75 2023-10-02 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e8eda965-a7fa-4638-a6dc-3074350a153c/Screenshot+2023-10-01+at+5.32.38+PM.png Improving the Event Create Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/ff9b7bb8-4da1-4b35-9bdd-ebc097abfe5a/Screenshot+2023-10-01+at+4.08.40+PM.png Improving the Event Create Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/c220d174-9eaa-4121-9b42-3f0f3ac70be8/Screenshot+2023-10-01+at+5.58.55+PM.png Improving the Event Create Flow - Make it stand out The three new sections that would be included in the event flow, plus renaming an existing section to “Summary” based on the content segment test’s findings. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2017adb1-72e0-4ead-9afa-f293b4c7b125/Screenshot+2023-10-01+at+4.29.59+PM.png Improving the Event Create Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a024853f-cdec-4a10-a21a-97d4e8f8fd99/Screenshot+2023-10-01+at+4.29.48+PM.png Improving the Event Create Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/7149b76b-6316-4333-beaa-4fc8a3b85cc7/Screenshot+2023-10-01+at+5.33.22+PM.png Improving the Event Create Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/c220d174-9eaa-4121-9b42-3f0f3ac70be8/Screenshot+2023-10-01+at+5.58.55+PM.png Improving the Event Create Flow - Make it stand out The three new sections that would be included in the event flow, plus renaming an existing section to “Summary” based on the content segment test’s findings. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210498124-ZL6JJS6L3DQLKD6ZGC3K/Screenshot+2023-10-01+at+6.28.30+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210499422-JTCVZD3WADHNGISLVFII/Screenshot+2023-10-01+at+6.28.36+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210494689-1XFI1DLDXCM5LJCK4Y4N/Screenshot+2023-10-01+at+6.28.09+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210496152-JAA7ELNGQ7UVD78OSPZ0/Screenshot+2023-10-01+at+6.28.14+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210498698-H7MTQ89PTDVRQWTM9CE5/Screenshot+2023-10-01+at+6.28.22+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/7149b76b-6316-4333-beaa-4fc8a3b85cc7/Screenshot+2023-10-01+at+5.33.22+PM.png Improving the Event Create Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696209376866-8YPS6XVBRSLKD1P1A6J8/Screenshot+2023-10-01+at+6.14.41+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696209376623-8622CISD02NA3TDOTY6I/Screenshot+2023-10-01+at+6.14.47+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696209379927-TLUYBSOJ4KYIYJVV53FL/Screenshot+2023-10-01+at+6.15.05+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696209380227-LM4Q30PG3OWEQNMWP2J8/Screenshot+2023-10-01+at+6.15.19+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696209382535-DJ8ARFW3LJMUL2CDXFVK/Screenshot+2023-10-01+at+6.15.26+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696209384055-YX4LXBFFAHXIVW8MAXW5/Screenshot+2023-10-01+at+6.15.36+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696209386135-2NZC4549EB7X5T9VVATD/Screenshot+2023-10-01+at+6.15.45+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/ff9b7bb8-4da1-4b35-9bdd-ebc097abfe5a/Screenshot+2023-10-01+at+4.08.40+PM.png Improving the Event Create Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210235016-A6ZUSH7UVRN6F33QTGZ9/Screenshot+2023-10-01+at+6.21.22+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210235063-S3XNWHKJ7RREKPWPJ4H5/Screenshot+2023-10-01+at+6.22.01+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210238001-D8J218ZA0ITH1P1ZDKR1/Screenshot+2023-10-01+at+6.22.53+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210248348-EHKXVG49IFSH2G0IMTM5/Screenshot+2023-10-01+at+6.28.52+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210237190-VEWGJSZXN30EEH884FRV/Screenshot+2023-10-01+at+6.23.07+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696210238580-YZJTNUEKX7IYHIFB9AUP/Screenshot+2023-10-01+at+6.23.15+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a024853f-cdec-4a10-a21a-97d4e8f8fd99/Screenshot+2023-10-01+at+4.29.48+PM.png Improving the Event Create Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202040848-F8VGNZ38Y7CKSTX95BUG/Screenshot+2023-10-01+at+4.12.08+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202040453-2R4MC94G8W1L2M7L43GU/Screenshot+2023-10-01+at+4.12.15+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202042973-YG4YTTCTF61C99IX32VF/Screenshot+2023-10-01+at+4.12.23+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202044093-Z91GRXML7MFDWAQDD61B/Screenshot+2023-10-01+at+4.12.30+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202048820-NC1PMQG680Y3BETVNULW/Screenshot+2023-10-01+at+4.12.46+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202049727-WJ90789O3D6G1YWFFJ0F/Screenshot+2023-10-01+at+4.12.55+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202053559-6EXXSLJWVMKSTQ2AY5CU/Screenshot+2023-10-01+at+4.13.00+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202052922-9UOJW5MX1KGUN2TNYIY1/Screenshot+2023-10-01+at+4.13.06+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e8eda965-a7fa-4638-a6dc-3074350a153c/Screenshot+2023-10-01+at+5.32.38+PM.png Improving the Event Create Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696203639938-L8UP7TF2CCIAXPDTX7DW/Screenshot+2023-10-01+at+3.23.00+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696203635896-S0OGJ5DVKA8GO69UQMW5/Screenshot+2023-10-01+at+3.22.34+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696203636860-DY89OFFHDQ4L4VWUWSE8/Screenshot+2023-10-01+at+3.22.17+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696203630877-D6BUSO44DQDR4P5OKMB3/Screenshot+2023-10-01+at+3.21.05+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696203631771-YX6NB3J1C3YMTAQS7QJ3/Screenshot+2023-10-01+at+3.21.11+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696203633567-E7W40AE6Z6PL3UVQD5T5/Screenshot+2023-10-01+at+3.21.48+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696203632321-16O8YDPFIPK9022DV4XW/Screenshot+2023-10-01+at+3.21.29+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696203633119-I26KX6UOY7B62IM74WNE/Screenshot+2023-10-01+at+3.21.39+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696203630588-4SKIGOIEX5J2CL9F8E9W/Screenshot+2023-10-01+at+3.20.56+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696201249560-JEQ8EA3233ZZ2ZMFP06S/Screenshot+2023-10-01+at+3.57.55+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696201250034-FISS2O26VAWDF7ETKZX6/Screenshot+2023-10-01+at+3.58.15+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696201255505-GC1A8N6ABCZTJYITO05S/Screenshot+2023-10-01+at+3.59.07+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696201255341-Q7Y9N0CC4FYLV5A3UIK8/Screenshot+2023-10-01+at+3.59.15+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696201261265-CFZ5GBC6EBHJQKHS77GL/Screenshot+2023-10-01+at+3.59.46+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696201257872-SG182VUTTUAOB8SCB2BE/Screenshot+2023-10-01+at+4.00.12+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696201260722-76N92Z5JEPRN2FUH88R3/Screenshot+2023-10-01+at+4.00.25+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202782006-GVQMTF6C6CDEH8ANBNBQ/Screenshot+2023-10-01+at+4.23.32+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202781604-9O3Z8VSLBHSZKOLIE1BY/Screenshot+2023-10-01+at+4.23.45+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696202783492-R4VLRO88LKT37YKYCGGP/Screenshot+2023-10-01+at+4.23.56+PM.png Improving the Event Create Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2017adb1-72e0-4ead-9afa-f293b4c7b125/Screenshot+2023-10-01+at+4.29.59+PM.png Improving the Event Create Flow - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenlizlee.com/upgrade-banner daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/df85a0c4-6e93-4604-a080-9b0be2f345df/Screenshot+2024-08-09+at+2.30.52%E2%80%AFPM.png The $70k Upgrade Banner - Make it stand out Upsell banner (in blue) on an event’s dashboard when the event has sold more than 80% of its tickets. (Yes, it says 0/20—this was a design mock!) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e000bb27-dc9e-4b25-a77f-2f6a78aaadcd/Screenshot+2024-08-09+at+2.30.41%E2%80%AFPM.png The $70k Upgrade Banner - Make it stand out Upsell banner (in blue) on Creator Home, our creator homepage. The banner is attached to a specific event block, which reinforces what the message is referring to. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a0c13bf7-be34-422f-8869-36702a17e60e/Screenshot+2024-08-09+at+2.36.55%E2%80%AFPM.png The $70k Upgrade Banner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/f472957b-c943-410b-bf09-e497268f5792/Screenshot+2024-08-09+at+2.30.26%E2%80%AFPM.png The $70k Upgrade Banner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/df85a0c4-6e93-4604-a080-9b0be2f345df/Screenshot+2024-08-09+at+2.30.52%E2%80%AFPM.png The $70k Upgrade Banner - Make it stand out Upsell banner (in blue) on an event’s dashboard when the event has sold more than 80% of its tickets. (Yes, it says 0/20—this was a design mock!) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e000bb27-dc9e-4b25-a77f-2f6a78aaadcd/Screenshot+2024-08-09+at+2.30.41%E2%80%AFPM.png The $70k Upgrade Banner - Make it stand out Upsell banner (in blue) on Creator Home, our creator homepage. The banner is attached to a specific event block, which reinforces what the message is referring to. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a0c13bf7-be34-422f-8869-36702a17e60e/Screenshot+2024-08-09+at+2.36.55%E2%80%AFPM.png The $70k Upgrade Banner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/f472957b-c943-410b-bf09-e497268f5792/Screenshot+2024-08-09+at+2.30.26%E2%80%AFPM.png The $70k Upgrade Banner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1723240758650-0SSSZV0MTGTLMF8FZH01/Screenshot+2024-08-09+at+2.36.55%E2%80%AFPM.png The $70k Upgrade Banner https://www.jenlizlee.com/timed-entry-terminology daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4072efee-ab7d-4951-b47f-4aaca1658759/Screenshot+2023-09-29+at+4.09.05+PM.png Timed Entry Terminology - Make it stand out This image shows where the original tones were drawing from in our new tone spectrum. In a spectrum, content moves from neutral to emotive as we move toward the right. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/991fc8a2-d870-4d18-b9ce-2d1b6065d8cb/Screenshot+2023-09-29+at+4.09.19+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/87893430-44df-4c2c-b87a-41f5bcc47676/Screenshot+2023-09-29+at+4.09.33+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027267817-B4CVCPNKY64ZRFZ2LZD5/Screenshot+2023-09-29+at+3.21.24+PM.png Timed Entry Terminology https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027267001-G4OR90KZBDT9E9FNJAT5/Screenshot+2023-09-29+at+3.21.33+PM.png Timed Entry Terminology https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027271227-DCXO1H5QY2UOW0O6CB1K/Screenshot+2023-09-29+at+3.21.51+PM.png Timed Entry Terminology https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027270541-E4YX5D9OP5WO0ANWHFO4/Screenshot+2023-09-29+at+3.22.01+PM.png Timed Entry Terminology https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bfdbdff6-9ed8-4dac-89fd-1ac8611ba52f/Screenshot+2023-09-29+at+10.56.46+AM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/92e91b9d-a40f-4bd0-9c12-d3405327ca85/Screenshot+2023-09-29+at+10.55.12+AM.png Timed Entry Terminology - Make it stand out An overview of the Figjam workshop sessions I created and led content folks through at the company. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/464ad824-1b42-4622-b066-8afb1d3bd415/Screenshot+2023-09-29+at+4.10.22+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a0c7b0dc-63df-4971-bdba-8ca91a9a1a26/Screenshot+2023-09-29+at+4.10.17+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d4114c0e-d3bf-41a7-8b78-8830c3acd51a/Screenshot+2023-09-29+at+4.08.54+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/7e93ada3-2053-4feb-a5aa-6e90fb6916de/Screenshot+2023-09-29+at+4.10.43+PM.png Timed Entry Terminology - Make it stand out A pie image was also helpful to show frequency and how often each tone should be used at Eventbrite. Maybe we should we start making tone pies instead of spectrums? https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027407380-685XR1MX7MYHXHWJ9MFW/Screenshot+2023-09-29+at+3.42.40+PM.png Timed Entry Terminology https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027405937-Q21F9GTAM9NXIQEVB2NG/Screenshot+2023-09-29+at+3.42.47+PM.png Timed Entry Terminology https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696027407217-NC98WL24AEIIMSPP7UI6/Screenshot+2023-09-29+at+3.43.00+PM.png Timed Entry Terminology https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/91821f52-965f-4b92-ba7f-4b2e38ef7783/Screenshot+2023-09-29+at+4.09.51+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/56c8a3b5-cd39-47d8-a870-657c8cce560a/Screenshot+2023-09-29+at+4.09.24+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9cd2e69b-bf87-4a7e-a8e7-d57cdda0a751/Screenshot+2023-09-29+at+3.48.57+PM.png Timed Entry Terminology - Make it stand out Adobe’s tone spectrum https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/71d5c377-a8bc-4e42-bc4c-d0c0121b8818/Screenshot+2023-09-29+at+4.09.46+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2ed5ad6d-be54-4431-b91f-c24bffa8f6af/Screenshot+2023-09-29+at+4.09.40+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/3529944b-8b72-44f0-9923-7fdeb1e2988e/Screenshot+2023-09-29+at+4.09.58+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/41f83ea2-96bf-4ea8-b6ae-49efe7ceb587/Screenshot+2023-09-29+at+3.01.10+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/cf076768-20f3-4e28-b497-338a4f7a7703/Screenshot+2023-09-29+at+4.10.09+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/23c0ecd2-4484-469f-9533-a1e6ded5926d/Screenshot+2023-09-29+at+4.10.28+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4a565145-fef2-4ab3-b197-b936394dc9e5/Screenshot+2023-09-29+at+4.09.12+PM.png Timed Entry Terminology - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1696024821089-O0YV79TXH1867A2HMW7Q/Screenshot+2023-09-29+at+2.55.18+PM.png Timed Entry Terminology https://www.jenlizlee.com/pricing-mlp daily 0.75 2024-08-09 https://www.jenlizlee.com/pricing-packaging-migration daily 0.75 2024-08-09 https://www.jenlizlee.com/pricing-packaging daily 0.75 2024-08-09 https://www.jenlizlee.com/monetizing-eventbrite-publish-fees daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e9fc99fd-6afd-42ef-8a4f-c03081a642bc/Screenshot+2023-03-10+at+3.34.45+PM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Once a ticket was created, event capacity would appear below all the created ticket types. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/82e716b3-acd6-47fa-994f-8da85a9aa3bd/Screenshot+2024-08-09+at+10.48.37%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/8c588211-477b-4e79-b62c-0c3467545bb7/Screenshot+2024-08-09+at+10.42.36%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/0ec9f356-4ee7-422d-a694-a49e9a57648d/Screenshot+2023-03-10+at+3.31.13+PM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/eff1842b-7f2f-4fcd-87b2-8227cc059e9d/Screenshot+2024-08-09+at+10.44.08%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a4875d7b-3c98-4536-adc0-2e2376733566/Screenshot+2024-08-09+at+10.42.29%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/17ec63bc-f645-478c-a583-950c8e3bd487/Screenshot+2024-08-09+at+10.43.12%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/74bf6d83-64d1-46cf-b2a0-190223ab6bf5/Screenshot+2024-08-09+at+10.48.01%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a9679589-2110-4b51-b2e7-b451ea26816f/Screenshot+2024-08-09+at+10.59.43%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/caca638b-a0b0-486f-810d-970e025d3558/Screenshot+2023-03-10+at+3.34.40+PM.png Monetizing Eventbrite with Publishling Fees - Make it stand out The ticket creation step in the event create flow. A drawer would pop out to start creating a ticket. “Available quantity” was the ticket quantity, or the number of tickets available for sale for that specific ticket type. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/929d155a-e9d8-4054-846c-cd3ad888661f/Screenshot+2024-08-09+at+1.35.13%E2%80%AFPM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/edd6ae8d-7591-489c-8da3-949cddf1f954/Screenshot+2024-08-09+at+12.10.49%E2%80%AFPM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5b475a76-7735-4bd2-8b2e-0e77ff50fa12/Screenshot+2024-08-09+at+10.41.53%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/568c199f-dffe-4e0b-9d1f-e6d27b7244f5/Screenshot+2024-08-09+at+10.43.42%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/6996deb6-132a-4bee-b7d3-dd6270aaf69c/Screenshot+2024-08-09+at+10.46.57%E2%80%AFAM.jpg Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2041073c-f32a-4b50-889c-f3a51758e1b4/Screenshot+2024-08-09+at+10.42.01%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/54b7ad65-8f65-48f1-b016-d82d66036a48/Screenshot+2024-08-09+at+10.43.34%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/cc58c6f8-8a76-4afb-ad08-f432e8b964bc/Screenshot+2024-08-09+at+10.42.43%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2041073c-f32a-4b50-889c-f3a51758e1b4/Screenshot+2024-08-09+at+10.42.01%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/54b7ad65-8f65-48f1-b016-d82d66036a48/Screenshot+2024-08-09+at+10.43.34%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/cc58c6f8-8a76-4afb-ad08-f432e8b964bc/Screenshot+2024-08-09+at+10.42.43%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/929d155a-e9d8-4054-846c-cd3ad888661f/Screenshot+2024-08-09+at+1.35.13%E2%80%AFPM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/edd6ae8d-7591-489c-8da3-949cddf1f954/Screenshot+2024-08-09+at+12.10.49%E2%80%AFPM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/74bf6d83-64d1-46cf-b2a0-190223ab6bf5/Screenshot+2024-08-09+at+10.48.01%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/0ec9f356-4ee7-422d-a694-a49e9a57648d/Screenshot+2023-03-10+at+3.31.13+PM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/8c588211-477b-4e79-b62c-0c3467545bb7/Screenshot+2024-08-09+at+10.42.36%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e9fc99fd-6afd-42ef-8a4f-c03081a642bc/Screenshot+2023-03-10+at+3.34.45+PM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Once a ticket was created, event capacity would appear below all the created ticket types. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/caca638b-a0b0-486f-810d-970e025d3558/Screenshot+2023-03-10+at+3.34.40+PM.png Monetizing Eventbrite with Publishling Fees - Make it stand out The ticket creation step in the event create flow. A drawer would pop out to start creating a ticket. “Available quantity” was the ticket quantity, or the number of tickets available for sale for that specific ticket type. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/17ec63bc-f645-478c-a583-950c8e3bd487/Screenshot+2024-08-09+at+10.43.12%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5b475a76-7735-4bd2-8b2e-0e77ff50fa12/Screenshot+2024-08-09+at+10.41.53%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a9679589-2110-4b51-b2e7-b451ea26816f/Screenshot+2024-08-09+at+10.59.43%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/568c199f-dffe-4e0b-9d1f-e6d27b7244f5/Screenshot+2024-08-09+at+10.43.42%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/82e716b3-acd6-47fa-994f-8da85a9aa3bd/Screenshot+2024-08-09+at+10.48.37%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a4875d7b-3c98-4536-adc0-2e2376733566/Screenshot+2024-08-09+at+10.42.29%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/6996deb6-132a-4bee-b7d3-dd6270aaf69c/Screenshot+2024-08-09+at+10.46.57%E2%80%AFAM.jpg Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/eff1842b-7f2f-4fcd-87b2-8227cc059e9d/Screenshot+2024-08-09+at+10.44.08%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1723226551782-IBND7KLD118CGD2OPW8C/Screenshot+2024-08-09+at+10.59.43%E2%80%AFAM.png Monetizing Eventbrite with Publishling Fees https://www.jenlizlee.com/eventbrite-trialing-evolution daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/6aafa7ee-ca79-47de-a633-c34f5bbe0c18/Screenshot+2024-08-11+at+5.56.58%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out New and current Eventbrite pricing and packages, after the restructure. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d826886f-1d00-4da8-bc70-c8781d02e56e/Screenshot+2024-08-11+at+7.33.49%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Subscription confirmation (after trial ended but didn’t auto-enroll, or subscribed organically.) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/6bf7ad22-d8ca-4c52-8515-64431dace005/Screenshot+2024-08-11+at+8.05.20%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1e19f9c3-8269-43c1-8249-af548148b22d/Screenshot+2024-08-11+at+12.38.41%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out The empty state could look upsetting and discouraging. So we’d only show trial highlights if there were actual numbers to show. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/66ef88fd-b68f-44d2-bca8-1fba499c526a/Screenshot+2024-08-11+at+12.28.41%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/aa1572b3-4bd8-45ef-be3b-bc4efcf91f5f/Screenshot+2024-08-11+at+6.52.27%E2%80%AFPM.jpg Evolving Eventbrite's Trialing Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a7b1f66f-18e3-4ece-8a32-cb99027b8d0f/Screenshot+2024-08-11+at+12.28.41%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out The final design we launched for pricing and packaging! ✨ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5bf76af8-40ea-4e40-904e-1d11181413fc/Screenshot+2024-08-11+at+5.38.26%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out A modal with payment intake would pop up if the primary CTA button was clicked. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/c8af897d-c934-43b3-8738-c684bffce115/Screenshot+2024-08-11+at+12.28.41%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out The final trial design we launched for pricing and packaging! ✨ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e78e8414-9d04-43e9-a36e-16dc7f2250b5/Screenshot+2024-08-11+at+7.32.38%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Trial start confirmation. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/b4c4656f-64f3-42a9-96be-94724250242e/Screenshot+2024-08-11+at+7.34.42%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Trial —> subscription upgrade, or subscription —> higher subscription tier confirmation. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/15aad792-1e4d-4c95-ab74-1eecf21bb47c/Screenshot+2024-08-11+at+12.26.55%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/37fa2bab-6453-4313-a1ea-cbb67a45ab2a/Screenshot+2024-08-11+at+7.28.50%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/195abd87-d5f8-4423-8f59-6a24707a541c/Screenshot+2024-08-11+at+8.04.49%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/ed292b76-97ad-4a33-af40-af7353742fd6/Screenshot+2024-08-11+at+7.09.09%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Checkout screen, shown right after someone clicks “Select plan and publish” from the pre-publish step. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2150c8c9-7891-41c0-abda-dcc189245904/Screenshot+2024-08-11+at+5.38.07%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Trial start as the last step in creator onboarding, which caused more questions than answers. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9b9aef7b-930c-4cee-b247-0d067624811c/Screenshot+2024-08-11+at+7.33.25%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Auto-enroll into subscription confirmation. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d0128c6e-f146-4cd0-8d16-06857e3c313a/Screenshot+2024-08-11+at+5.57.49%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Old Eventbrite pricing and packages, prior to the restructure. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9fea6740-2ab7-4bc0-b860-9c85a177d9b9/Screenshot+2024-08-11+at+12.15.56%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/7facbb92-5bf1-493b-ba38-6fc47362bf2b/Screenshot+2024-08-11+at+5.41.27%E2%80%AFPM.jpg Evolving Eventbrite's Trialing Experience - Make it stand out The design that factored in the user research findings. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/6aafa7ee-ca79-47de-a633-c34f5bbe0c18/Screenshot+2024-08-11+at+5.56.58%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/aa1572b3-4bd8-45ef-be3b-bc4efcf91f5f/Screenshot+2024-08-11+at+6.52.27%E2%80%AFPM.jpg https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/66ef88fd-b68f-44d2-bca8-1fba499c526a/Screenshot+2024-08-11+at+12.28.41%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5bf76af8-40ea-4e40-904e-1d11181413fc/Screenshot+2024-08-11+at+5.38.26%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2150c8c9-7891-41c0-abda-dcc189245904/Screenshot+2024-08-11+at+5.38.07%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d0128c6e-f146-4cd0-8d16-06857e3c313a/Screenshot+2024-08-11+at+5.57.49%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/ed292b76-97ad-4a33-af40-af7353742fd6/Screenshot+2024-08-11+at+7.09.09%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a7b1f66f-18e3-4ece-8a32-cb99027b8d0f/Screenshot+2024-08-11+at+12.28.41%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/c8af897d-c934-43b3-8738-c684bffce115/Screenshot+2024-08-11+at+12.28.41%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/7facbb92-5bf1-493b-ba38-6fc47362bf2b/Screenshot+2024-08-11+at+5.41.27%E2%80%AFPM.jpg https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9b9aef7b-930c-4cee-b247-0d067624811c/Screenshot+2024-08-11+at+7.33.25%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e78e8414-9d04-43e9-a36e-16dc7f2250b5/Screenshot+2024-08-11+at+7.32.38%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/b4c4656f-64f3-42a9-96be-94724250242e/Screenshot+2024-08-11+at+7.34.42%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d826886f-1d00-4da8-bc70-c8781d02e56e/Screenshot+2024-08-11+at+7.33.49%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/15aad792-1e4d-4c95-ab74-1eecf21bb47c/Screenshot+2024-08-11+at+12.26.55%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9fea6740-2ab7-4bc0-b860-9c85a177d9b9/Screenshot+2024-08-11+at+12.15.56%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/6bf7ad22-d8ca-4c52-8515-64431dace005/Screenshot+2024-08-11+at+8.05.20%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/37fa2bab-6453-4313-a1ea-cbb67a45ab2a/Screenshot+2024-08-11+at+7.28.50%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/195abd87-d5f8-4423-8f59-6a24707a541c/Screenshot+2024-08-11+at+8.04.49%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1e19f9c3-8269-43c1-8249-af548148b22d/Screenshot+2024-08-11+at+12.38.41%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1723404632531-W5P4F6MHXFSEQO2D5SHN/Screenshot+2024-08-11+at+12.28.41%E2%80%AFPM.png Evolving Eventbrite's Trialing Experience https://www.jenlizlee.com/checkout-iterations daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/ac4dd4ee-5ac5-48a4-98b6-322083a1a186/Screenshot+2024-08-12+at+12.24.18%E2%80%AFAM.png Eventbrite Checkout Iterations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/96fc82b3-dcba-45ad-89a0-299c952cce03/Screenshot+2024-08-11+at+11.48.00%E2%80%AFPM.png Eventbrite Checkout Iterations - Make it stand out Expanded view of the “math” of why a user is being charged a certain upgrade fee. Used subtitles on the line items to explain the plan and what was “pro-rated.” https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e409238a-5e75-464d-ad54-903e726954ac/Screenshot+2024-08-11+at+11.46.50%E2%80%AFPM.png Eventbrite Checkout Iterations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9024a4c1-21c9-4b60-a6f1-5c6b323b57d0/Screenshot+2024-08-12+at+12.27.34%E2%80%AFAM.png Eventbrite Checkout Iterations - Make it stand out Review and pay step in checkout. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/ece41434-e9d3-4db5-bea4-2c16bdad84ee/Screenshot+2024-08-12+at+1.06.34%E2%80%AFAM.png Eventbrite Checkout Iterations https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/3bffaa30-4645-47cf-8226-28fb89d1e03b/Screenshot+2024-08-11+at+11.47.22%E2%80%AFPM.png Eventbrite Checkout Iterations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5bd14631-cadf-4681-ab22-c510943d6dc2/Screenshot+2024-08-12+at+12.24.18%E2%80%AFAM.png Eventbrite Checkout Iterations - Make it stand out Select a plan step in checkout. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/b3bb27f3-e50e-4de8-bed6-6d800e49289a/Screenshot+2024-08-11+at+11.47.46%E2%80%AFPM.png Eventbrite Checkout Iterations - Make it stand out Express checkout title became “Upgrade your plan” to be clearer of what it is you were paying for. Looking back, I could’ve changed the screen title to “Express checkout” for all situations. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bbc46875-9b2b-4b10-b623-cce707553d26/Screenshot+2024-08-12+at+12.40.48%E2%80%AFAM.png Eventbrite Checkout Iterations - Make it stand out Review and pay step in checkout, updated. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/b779ce56-d437-4b1e-b6ee-c1ce45108d46/Screenshot+2024-08-12+at+12.40.40%E2%80%AFAM.jpg Eventbrite Checkout Iterations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d443d609-782f-4cc2-b1a6-52a252751114/Screenshot+2024-08-12+at+12.40.40%E2%80%AFAM.png Eventbrite Checkout Iterations - Make it stand out Select a plan step in checkout, updated. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9024a4c1-21c9-4b60-a6f1-5c6b323b57d0/Screenshot+2024-08-12+at+12.27.34%E2%80%AFAM.png Eventbrite Checkout Iterations - Make it stand out Review and pay step in checkout. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/96fc82b3-dcba-45ad-89a0-299c952cce03/Screenshot+2024-08-11+at+11.48.00%E2%80%AFPM.png Eventbrite Checkout Iterations - Make it stand out Expanded view of the “math” of why a user is being charged a certain upgrade fee. Used subtitles on the line items to explain the plan and what was “pro-rated.” https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d443d609-782f-4cc2-b1a6-52a252751114/Screenshot+2024-08-12+at+12.40.40%E2%80%AFAM.png Eventbrite Checkout Iterations - Make it stand out Select a plan step in checkout, updated. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/ac4dd4ee-5ac5-48a4-98b6-322083a1a186/Screenshot+2024-08-12+at+12.24.18%E2%80%AFAM.png Eventbrite Checkout Iterations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5bd14631-cadf-4681-ab22-c510943d6dc2/Screenshot+2024-08-12+at+12.24.18%E2%80%AFAM.png Eventbrite Checkout Iterations - Make it stand out Select a plan step in checkout. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bbc46875-9b2b-4b10-b623-cce707553d26/Screenshot+2024-08-12+at+12.40.48%E2%80%AFAM.png Eventbrite Checkout Iterations - Make it stand out Review and pay step in checkout, updated. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/b3bb27f3-e50e-4de8-bed6-6d800e49289a/Screenshot+2024-08-11+at+11.47.46%E2%80%AFPM.png Eventbrite Checkout Iterations - Make it stand out Express checkout title became “Upgrade your plan” to be clearer of what it is you were paying for. Looking back, I could’ve changed the screen title to “Express checkout” for all situations. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/b779ce56-d437-4b1e-b6ee-c1ce45108d46/Screenshot+2024-08-12+at+12.40.40%E2%80%AFAM.jpg Eventbrite Checkout Iterations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/3bffaa30-4645-47cf-8226-28fb89d1e03b/Screenshot+2024-08-11+at+11.47.22%E2%80%AFPM.png Eventbrite Checkout Iterations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/ece41434-e9d3-4db5-bea4-2c16bdad84ee/Screenshot+2024-08-12+at+1.06.34%E2%80%AFAM.png Eventbrite Checkout Iterations https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e409238a-5e75-464d-ad54-903e726954ac/Screenshot+2024-08-11+at+11.46.50%E2%80%AFPM.png Eventbrite Checkout Iterations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1723451032455-BYYIV8CX6S2Z3E9PWL8J/Screenshot+2024-08-12+at+1.21.50%E2%80%AFAM.png Eventbrite Checkout Iterations https://www.jenlizlee.com/billing-and-plan-management-at-eventbrite daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a64fba11-013d-435d-882c-e19ef4d80b5f/Screenshot+2024-08-13+at+4.16.39%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Saved card state at checkout. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9725c5ee-53c5-46eb-b9c7-e13ad9bf42bd/Screenshot+2024-08-13+at+4.12.56%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/07aac396-ede9-4b1f-b895-cb395315e3c7/Screenshot+2024-08-13+at+4.12.40%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/32e28903-c838-42bf-836b-daf5d2524ea8/Screenshot+2024-08-13+at+4.13.58%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/8a9eb3e3-fec9-490e-b5ea-4b7fcf6115b1/Screenshot+2024-08-13+at+4.22.31%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out 2. User toggles to explore a lower tier (Pro 250) and selects “Subscribe now.” https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/09b251df-0c76-460d-b299-2f6ee6a5249d/Screenshot+2024-08-13+at+4.09.24%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Desktop and mobile versions of the Plan Management tab in Organization Settings. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/8e379a3f-0648-44c6-bf23-b51c26242ef8/Screenshot+2024-08-13+at+4.22.40%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out 3. User receives a checkout screen with the new pro-rated plan and conditions, with tooltip. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/58fcc993-a837-4977-b3d2-4fd2bdec9029/Screenshot+2024-08-13+at+4.18.21%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Entry points in other parts of the product (where subscription info used to live) that would redirect to the Plan Management tab within Organization Settings. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/03c15cde-47f7-4515-b992-3114d3b79e6d/Screenshot+2024-08-11+at+5.40.35%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Plan card states depending on payment status, both desktop and mobile versions. Sentence structure followed a lot of what I appreciated in Classpass’ content. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9b1c843e-d922-44f7-8f79-070de398c86c/Screenshot+2024-08-13+at+4.08.43%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Trial card states depending on the user’s trial journey. Also included all states of the payment method card in Plan Management. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4f848141-9c87-4a76-8548-1fe04635d690/Screenshot+2024-08-13+at+4.16.22%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Add/Edit payment method when at checkout. You couldn’t remove a card here in this experience, only via Plan Management. (Which I also had to design an error message for.) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bc9b4950-6160-477e-a82f-dc6d86b495f6/Screenshot+2024-08-13+at+4.22.57%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out 5. If user selected “Got it!” or closes, they’re taken back to Plan Management with an updated plan card outlining their confirmation to switch to a different plan with the date and amount. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/868ec999-a68b-44d2-9e89-bd3b75cc1a4e/Screenshot+2024-08-13+at+4.40.07%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5d7ff43f-a762-4b7f-9fb9-05ccd7c61954/Screenshot+2024-08-13+at+4.22.48%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out 4. A new “downgrade” screen, using neutral language that outlines the new benefits. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/31c23d8c-fc34-4793-8a67-bbba50cc3812/Screenshot+2024-08-13+at+4.22.31%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/14858ba9-99e1-4f17-91f8-64e66a992ca5/Screenshot+2024-08-13+at+4.09.37%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4c9fe4bd-82e8-4e6c-938d-941cf1262abb/Screenshot+2024-08-13+at+5.42.56%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Reference: The current upgrade plan screen. This image is celebratory, and would look odd with a downgrade or switch plan use case. (Image above) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4d93f048-a6cf-49da-80c7-842c528a5aac/Screenshot+2024-08-13+at+4.22.26%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out 1. User accesses our plan modal from Plan Management and current plan (Pro Unlimited). https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/6f581fd1-54c0-4457-ac82-06747708d1f8/Screenshot+2024-08-13+at+4.12.56%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/3c99a6d2-94ef-4e46-80e4-1d2fb9796c60/Screenshot+2024-08-13+at+4.19.53%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Error state messages if both plan and payment method couldn’t load, or only one. Content was slightly altered to fit the specific section that wasn’t loading. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5d7ff43f-a762-4b7f-9fb9-05ccd7c61954/Screenshot+2024-08-13+at+4.22.48%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out 4. A new “downgrade” screen, using neutral language that outlines the new benefits. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/31c23d8c-fc34-4793-8a67-bbba50cc3812/Screenshot+2024-08-13+at+4.22.31%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/07aac396-ede9-4b1f-b895-cb395315e3c7/Screenshot+2024-08-13+at+4.12.40%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4d93f048-a6cf-49da-80c7-842c528a5aac/Screenshot+2024-08-13+at+4.22.26%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out 1. User accesses our plan modal from Plan Management and current plan (Pro Unlimited). https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9b1c843e-d922-44f7-8f79-070de398c86c/Screenshot+2024-08-13+at+4.08.43%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Trial card states depending on the user’s trial journey. Also included all states of the payment method card in Plan Management. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/8e379a3f-0648-44c6-bf23-b51c26242ef8/Screenshot+2024-08-13+at+4.22.40%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out 3. User receives a checkout screen with the new pro-rated plan and conditions, with tooltip. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4f848141-9c87-4a76-8548-1fe04635d690/Screenshot+2024-08-13+at+4.16.22%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Add/Edit payment method when at checkout. You couldn’t remove a card here in this experience, only via Plan Management. (Which I also had to design an error message for.) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/32e28903-c838-42bf-836b-daf5d2524ea8/Screenshot+2024-08-13+at+4.13.58%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9725c5ee-53c5-46eb-b9c7-e13ad9bf42bd/Screenshot+2024-08-13+at+4.12.56%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/8a9eb3e3-fec9-490e-b5ea-4b7fcf6115b1/Screenshot+2024-08-13+at+4.22.31%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out 2. User toggles to explore a lower tier (Pro 250) and selects “Subscribe now.” https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/09b251df-0c76-460d-b299-2f6ee6a5249d/Screenshot+2024-08-13+at+4.09.24%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Desktop and mobile versions of the Plan Management tab in Organization Settings. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a64fba11-013d-435d-882c-e19ef4d80b5f/Screenshot+2024-08-13+at+4.16.39%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Saved card state at checkout. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/58fcc993-a837-4977-b3d2-4fd2bdec9029/Screenshot+2024-08-13+at+4.18.21%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Entry points in other parts of the product (where subscription info used to live) that would redirect to the Plan Management tab within Organization Settings. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/6f581fd1-54c0-4457-ac82-06747708d1f8/Screenshot+2024-08-13+at+4.12.56%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/3c99a6d2-94ef-4e46-80e4-1d2fb9796c60/Screenshot+2024-08-13+at+4.19.53%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Error state messages if both plan and payment method couldn’t load, or only one. Content was slightly altered to fit the specific section that wasn’t loading. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/03c15cde-47f7-4515-b992-3114d3b79e6d/Screenshot+2024-08-11+at+5.40.35%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Plan card states depending on payment status, both desktop and mobile versions. Sentence structure followed a lot of what I appreciated in Classpass’ content. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/868ec999-a68b-44d2-9e89-bd3b75cc1a4e/Screenshot+2024-08-13+at+4.40.07%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bc9b4950-6160-477e-a82f-dc6d86b495f6/Screenshot+2024-08-13+at+4.22.57%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out 5. If user selected “Got it!” or closes, they’re taken back to Plan Management with an updated plan card outlining their confirmation to switch to a different plan with the date and amount. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4c9fe4bd-82e8-4e6c-938d-941cf1262abb/Screenshot+2024-08-13+at+5.42.56%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Reference: The current upgrade plan screen. This image is celebratory, and would look odd with a downgrade or switch plan use case. (Image above) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/14858ba9-99e1-4f17-91f8-64e66a992ca5/Screenshot+2024-08-13+at+4.09.37%E2%80%AFPM.png Billing and Plan Management for Eventbrite - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jenlizlee.com/tabbisocks daily 0.75 2024-09-03 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4bc47155-07a8-4350-b62a-d0fdfc75135f/Screenshot+2024-09-03+at+2.39.05%E2%80%AFPM.jpg Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5bb4a24f-2650-4bfe-b395-31443cdba83f/Screenshot+2024-09-03+at+2.38.46%E2%80%AFPM.jpg Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a52725e9-b110-4eb3-947b-48f7053fe87e/Screenshot+2024-09-03+at+2.37.54%E2%80%AFPM.png Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1414e70c-b553-43bc-8168-1fa2d1dabb38/Screen%2BShot%2B2021-01-24%2Bat%2B5.00.52%2BPM.png Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/c9cb9b2b-2361-4b69-b8fb-7700c0744e84/image-asset.png Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/73ec4e5d-c71b-4f81-9e15-ad3fddef8a91/Screenshot+2024-09-03+at+2.39.05%E2%80%AFPM.png Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a52725e9-b110-4eb3-947b-48f7053fe87e/Screenshot+2024-09-03+at+2.37.54%E2%80%AFPM.png Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5bb4a24f-2650-4bfe-b395-31443cdba83f/Screenshot+2024-09-03+at+2.38.46%E2%80%AFPM.jpg Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/c9cb9b2b-2361-4b69-b8fb-7700c0744e84/image-asset.png Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1414e70c-b553-43bc-8168-1fa2d1dabb38/Screen%2BShot%2B2021-01-24%2Bat%2B5.00.52%2BPM.png Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4bc47155-07a8-4350-b62a-d0fdfc75135f/Screenshot+2024-09-03+at+2.39.05%E2%80%AFPM.jpg Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/73ec4e5d-c71b-4f81-9e15-ad3fddef8a91/Screenshot+2024-09-03+at+2.39.05%E2%80%AFPM.png Defining Brand Values for Tabbisocks - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1725400128753-LY5PZ25WBCAHAFBCEL1U/Screen%2BShot%2B2021-01-24%2Bat%2B5.00.52%2BPM.png Defining Brand Values for Tabbisocks https://www.jenlizlee.com/top-friend-suggestions daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2f8f06d6-64dd-400b-bbb5-65eb68a720f8/Screen%2BShot%2B2021-04-29%2Bat%2B11.08.30%2BAM.png Transparency in Top Friend Suggestions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4db05b24-8dde-481e-bbe1-ab902477cb1c/Screen%2BShot%2B2021-04-29%2Bat%2B11.05.25%2BAM.png Transparency in Top Friend Suggestions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/85f7a851-9ef6-4d42-8df3-4d89a10b4107/Screen%2BShot%2B2021-04-29%2Bat%2B11.22.18%2BAM.png Transparency in Top Friend Suggestions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/021a1214-cf39-4a3b-b714-cc21f0e98b93/Preview.png Transparency in Top Friend Suggestions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/ee763ebd-2f31-4f6f-bedf-812aa2373982/Screen%2BShot%2B2021-04-29%2Bat%2B11.02.47%2BAM.png Transparency in Top Friend Suggestions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2f8f06d6-64dd-400b-bbb5-65eb68a720f8/Screen%2BShot%2B2021-04-29%2Bat%2B11.08.30%2BAM.png Transparency in Top Friend Suggestions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/ee763ebd-2f31-4f6f-bedf-812aa2373982/Screen%2BShot%2B2021-04-29%2Bat%2B11.02.47%2BAM.png Transparency in Top Friend Suggestions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4db05b24-8dde-481e-bbe1-ab902477cb1c/Screen%2BShot%2B2021-04-29%2Bat%2B11.05.25%2BAM.png Transparency in Top Friend Suggestions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/85f7a851-9ef6-4d42-8df3-4d89a10b4107/Screen%2BShot%2B2021-04-29%2Bat%2B11.22.18%2BAM.png Transparency in Top Friend Suggestions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/021a1214-cf39-4a3b-b714-cc21f0e98b93/Preview.png Transparency in Top Friend Suggestions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1727980408218-A2S7JMPHSJZ1P32N8FMK/Screen%2BShot%2B2021-04-29%2Bat%2B11.08.30%2BAM.png Transparency in Top Friend Suggestions https://www.jenlizlee.com/people-you-may-know-in-facebook-stories daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d2bd85ad-897f-4f14-9d9f-cbcdda74c942/Preview%2Bcopy.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/00aaf662-b05d-4024-b087-85d419943f06/Screen%2BShot%2B2021-02-13%2Bat%2B5.19.26%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/77a3bd3e-7239-4e8b-8bd9-0df6bbc84679/Screen%2BShot%2B2021-02-13%2Bat%2B5.17.17%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/da95d3a0-ddb7-4665-833e-ca9b34ff2ea5/Screen%2BShot%2B2021-02-13%2Bat%2B5.01.23%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d552d64e-02aa-49f8-934a-5ee75db51285/Screen%2BShot%2B2021-02-13%2Bat%2B5.17.25%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/b4e156ec-0b4e-49ae-8bd2-65dece86b092/Screen%2BShot%2B2021-02-13%2Bat%2B5.18.45%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/3b6846cd-ea6a-4b7a-9090-bd018da2b3c8/IMG_1663.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/14cec54f-1066-4446-8ea7-2824fd61fa1c/Screen%2BShot%2B2021-02-13%2Bat%2B5.18.28%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4b61b07b-b60a-4594-8d0c-42bf2b698c2b/Screen%2BShot%2B2021-02-13%2Bat%2B5.01.23%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/82efa6b6-04cd-4665-aa94-234a6d3bb6ac/Screen%2BShot%2B2021-02-13%2Bat%2B5.18.38%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bc878069-224a-4ebd-95ba-65a7f952a73f/Preview.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/14cec54f-1066-4446-8ea7-2824fd61fa1c/Screen%2BShot%2B2021-02-13%2Bat%2B5.18.28%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/82efa6b6-04cd-4665-aa94-234a6d3bb6ac/Screen%2BShot%2B2021-02-13%2Bat%2B5.18.38%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/3b6846cd-ea6a-4b7a-9090-bd018da2b3c8/IMG_1663.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/b4e156ec-0b4e-49ae-8bd2-65dece86b092/Screen%2BShot%2B2021-02-13%2Bat%2B5.18.45%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4b61b07b-b60a-4594-8d0c-42bf2b698c2b/Screen%2BShot%2B2021-02-13%2Bat%2B5.01.23%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/77a3bd3e-7239-4e8b-8bd9-0df6bbc84679/Screen%2BShot%2B2021-02-13%2Bat%2B5.17.17%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d552d64e-02aa-49f8-934a-5ee75db51285/Screen%2BShot%2B2021-02-13%2Bat%2B5.17.25%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/da95d3a0-ddb7-4665-833e-ca9b34ff2ea5/Screen%2BShot%2B2021-02-13%2Bat%2B5.01.23%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/bc878069-224a-4ebd-95ba-65a7f952a73f/Preview.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d2bd85ad-897f-4f14-9d9f-cbcdda74c942/Preview%2Bcopy.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/00aaf662-b05d-4024-b087-85d419943f06/Screen%2BShot%2B2021-02-13%2Bat%2B5.19.26%2BPM.png People You May Know in Facebook Stories - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1727980924162-6RLMKNL6ER5OEC0KTLFG/Screen%2BShot%2B2021-02-13%2Bat%2B5.01.23%2BPM.png People You May Know in Facebook Stories https://www.jenlizlee.com/nsx daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538743697007-XI8NB0DFR6TBB9N5JPYL/Screen+Shot+2018-10-05+at+14.47.52.png NSX Script copy for “Legacy,” a TV spot for the 2017 Acura NSX. Shot in New York City. The copy aims to relate the beating streets of NYC to the new turbo engine of the NSX. https://www.jenlizlee.com/community-shops-ab-string-test daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651789612353-CZPGLCP6Q74DFK1DZ7OH/Screen+Shot+2022-05-05+at+3.25.53+PM.png Group Context in FB Shop PDP - A/B String Test - [Experiment Results] Community Shops - Content Variants for Page Megaphone AYMT (Copy) [Experiment Results] Community Shops - Content Variants for Page Megaphone AYMT CONTEXT This experiment tested different promotional content on a Facebook Shop’s main management view. This experiment was conducted in an effort to drive CTR and CVR, which ultimately means getting more Facebook Shops connecting their shop to a Facebook Group. TL;DR Variant 3 is the winning variant, with +25.44% stat-sig increase in overall conversation rate. RESULTS Variant 1 was our control. Variant 2 had overall neutral/non stat-sig results (deltoid): +8.32% sum_click_per_impression_7d [non stat-sig] +1.92% sum_click_conversion_per_impression_7d [non stat-sig] Variant 3 was the most performative (deltoid): +22.72% sum_click_per_impression_7d [stat-sig] +25.44% sum_click_conversion_per_impression_7d [stat-sig] Variant 4 had overall neutral/non stat-sig results (deltoid): +2.17% sum_click_per_impression_7d [non stat-sig] +7.78% sum_click_conversion_per_impression_7d [non stat-sig] https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651789367283-PU97ASYBP0B4ZZFB1OPI/Screen+Shot+2022-05-05+at+3.14.10+PM.png Group Context in FB Shop PDP - A/B String Test https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651789371612-TGARSOP1WAK7GNBPSKU1/Screen+Shot+2022-05-05+at+3.14.20+PM.png Group Context in FB Shop PDP - A/B String Test https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651789375223-3AE8RA1T3C7LORDA53K3/Screen+Shot+2022-05-05+at+3.14.41+PM.png Group Context in FB Shop PDP - A/B String Test https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651789377716-EDUTF8BTI28W7GHQ6JTO/Screen+Shot+2022-05-05+at+3.15.00+PM.png Group Context in FB Shop PDP - A/B String Test https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651792713940-TOGB108JNGLQYSR1NZWR/Screen+Shot+2022-05-05+at+3.14.51+PM.png Group Context in FB Shop PDP - A/B String Test https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651789714412-NI74ICN38XQW7PIEI4KK/Screen+Shot+2022-05-05+at+3.14.32+PM.png Group Context in FB Shop PDP - A/B String Test https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651789719357-P5P4ZQLXTO2GXQ028VPY/Screen+Shot+2022-05-05+at+3.15.09+PM.png Group Context in FB Shop PDP - A/B String Test NEXT STEPS Our team shipped Variant 3 given that it was the clear winner. Further, we shipped this variant before opening up our experience to the remaining 50% rollout of our target audience to ensure that all of the new users would see Variant 3. IMPACT This content was scalable, because we were able to replicated this content pattern to our Groups-side promotion strategy to increase distribution (ie. promoting group admins to connect their group to a relevant Facebook Shop that they also manage). https://www.jenlizlee.com/american-portraiture-1 daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538572963756-DZ961TOSU9DP7I4VSIZ1/Screen+Shot+2018-10-03+at+15.22.10.png VIDGA UX writing for the VIDGA curtain track rail series. So…how do you make curtain rails and rods sexy? Or, more importantly, how do you create a web page that customers can easily navigate, understand and purchase them? https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538574430377-V0PYKJ7KCT7G2JSQ40Y2/Screen+Shot+2018-10-03+at+15.46.04.png VIDGA The amount of parts you need to install a curtain rail can be daunting. So, we guided the customer step-by-step, from pre-planning to choosing the parts they want based on their needs. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538572740802-5539UZWVKSRX65H5R5RH/Screen+Shot+2018-10-03+at+15.14.53.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538573231428-GYL9VH6OLXP2U0JBZPS4/Screen+Shot+2018-10-03+at+15.15.12.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538573625994-OGVG5V9OAM0HZRCFKIRN/Screen+Shot+2018-10-03+at+15.15.27.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538573668513-O5XAEIUFI1LQ2R8E02QH/Screen+Shot+2018-10-03+at+15.15.42.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538573709620-D1BJULZ05FN0G8EIKEAS/Screen+Shot+2018-10-03+at+15.15.55.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538573721491-D0I9CRUX6NDE9PKF0MJ2/Screen+Shot+2018-10-03+at+15.16.13.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538573733826-993RXFVMMBPR8TEZUZE4/Screen+Shot+2018-10-03+at+15.16.37.png VIDGA https://www.jenlizlee.com/bumble-x-gen-g-esports daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566755454531-R1OR5WXORVQWCC9AZT24/3-GEN.jpg Bumble x Gen G ESports Bumble takes women empowerment to one of the most misogynistic arenas: gaming. We teamed up with esports organization Gen.G to form the first ever all-women esports team for Fortnite, a popular team-based online video game. The partnership brings together two organizations to create and promote a healthy environment in which all esports athletes can succeed and connect with one another, regardless of gender. To kick off the partnership, Bumble released a new “Gaming” filter on its friend-finding mode, Bumble BFF. The filter can be used to find other people interested in gaming. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566756405424-00D9YTW9GT2KI80K9RCQ/Screen+Shot+2019-08-25+at+12.52.21+PM.png Bumble x Gen G ESports Wrote the copy for our social media assets, including Twitter. We wanted to highlight our gamers, especially KittyPlays (Kristen Michaela), who has over 235,000 followers on Twitter. We also wrote push notifications to our users talking about the new Gaming filter. One push accounted for nearly 6% DAU (daily active users), which was directed at males in Date mode, calling for them to switch to Bumble BFF mode and find other gamer friends in their city. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566756407194-F6DG7C1ZFL7U2BL6VLX6/Screen+Shot+2019-08-25+at+12.51.14+PM.png Bumble x Gen G ESports We also had tons of press coverage, including this Forbes article. https://www.jenlizlee.com/new-york-times-x-bumble daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566759191445-Q6OGJZ1WRQ8NFFJGUHBH/Screen+Shot+2019-08-25+at+1.50.50+PM.png New York Times x Bumble Bumble Bizz, our networking mode, and The New York Times partnered up for a 10-week series, providing our women users with meaningful content to navigate the working world. From salary negotiation, to burnout, to even dealing with sexual harassment in the office, we called this series “The Working Woman’s Handbook.” Our partnership included in-app cards within Bumble, along with static posts and Stories for Instagram each week. In-app buttons and Swipe Up features on Instagram would direct to the full article on NYT.com. Below are the storyboards for some of our Instagram stories and in-app cards. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566759388635-9J9IAPXIIIIXK9F59TF0/nyt+bizz+5+storyboard+ig.png New York Times x Bumble https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566759391888-6H8QU9WSI1C38KAM7VI7/nyt+bizz+3+storyboard+ig.png New York Times x Bumble Some of our Instagram Stories included poll features, which we left blank in the design to add when posting. This would allow users to interact more closely to the content. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566759400829-8BI9OHKYPE23I7SXRKLW/nyt+bizz+7+storyboard+ig.png New York Times x Bumble https://www.jenlizlee.com/chotto-motto-1 daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538739653568-KWL2V0LP7DQVBXBOHSUP/PH152774.jpg IKEA Impulse https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538739688770-N7K6LN4B621YPAW9PAO7/Concept_FY19_2PNG_Page_02.png IKEA Impulse https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538739819614-E9I9LRKNAQ6NFRWXBNSC/Concept_FY19_2PNG_Page_14.png IKEA Impulse https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538739794865-S5NRD06DBKBFC6BMLVII/Concept_FY19_2PNG_Page_13.png IKEA Impulse https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538739714015-QFOA2MEZKN807XP6VRCP/Concept_FY19_2PNG_Page_04.png IKEA Impulse https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538739716011-6G9FH9O2QMDM1R1Q3VUG/Concept_FY19_2PNG_Page_05.png IKEA Impulse https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538739764126-9OLWYT3DQFK98207HK3I/Concept_FY19_2PNG_Page_12.png IKEA Impulse https://www.jenlizlee.com/product-emails daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566753928067-18SYUTFVXUSTSZJUK9GH/unnamed.gif Bumble Product Emails https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566753920268-JRTHOBX9KIJUBAJ50ZTQ/Screen+Shot+2019-08-25+at+12.24.12+PM.png Bumble Product Emails Instructional email sent to users explaining Bumble Coins and how to use them within the app. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566754114160-LEIZ4JYRPEQ7KCNYJOLD/Screen+Shot+2019-08-25+at+12.28.14+PM.png Bumble Product Emails Reactivation email example, usually sent to an inactive user at the 7-day, 14-day, and 21-day marks to encourage users to get back on the app. Our tone is relatable and understanding, but with a sense of urgency to get back in the app (i.e. the CTA). https://www.jenlizlee.com/impulse daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538740190537-9KC64FVLCLH3747TQT0H/PH152742.jpg IKEA Impulse Concept for IKEA Impulse, a project aimed at producing sharp images, headlines, and films that are optimized for social media. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538739960756-CF7BS4VQVVGC54VZ2AL0/PH152774.jpg IKEA Impulse Go out with a bloom https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538741872177-5F34PSR8MIXHH4LMLJWX/Concept_FY19_2PNG_Page_01.png IKEA Impulse https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538740986151-ES00ITRRCSU1XJHFUD08/Concept_FY19_2PNG_Page_02.png IKEA Impulse https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538741838464-2CQ5TIM87632KJTPFW36/Concept_FY19_2PNG_Page_05.png IKEA Impulse https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538741798412-S8G5J70KM0QNWD6EC3I1/Concept_FY19_2PNG_Page_12.png IKEA Impulse To see the full concept presentation, please contact me. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538741395505-DVI6S5ALDA3RU23TB41Y/vimeopreview.png IKEA Impulse Films were produced in widescreen and 1:1 to be optimized for Instagram’s “square” shape and other mobile platforms. Click here to see the video. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538742335238-MI2WPSTSU1F4NKSWIWBG/Screen+Shot+2018-10-05+at+14.24.42.png IKEA Impulse Inspirational kits and social media kits are also produced for IKEA Impulse. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538742219650-70GG7O4XEJ668SPFJRZY/Screen+Shot+2018-10-05+at+14.22.45.png IKEA Impulse https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538742128198-95QF0XUNL1U8UD1CUAR5/Screen+Shot+2018-10-05+at+14.21.24.png IKEA Impulse If interested in seeing more, please contact me. https://www.jenlizlee.com/bumble-fall-merch-2019 daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566934012821-KNX7CIUHQHQOR1MQJU7V/Screen+Shot+2019-07-11+at+4.16.42+PM.png Bumble Fall Merch 2019 Collaborated with Bumble’s Design and Merchandise Teams to craft the copy around our fall merch collection. We were inspired by vintage culture and college fonts. Proud to see my peace sign idea and copy (“Sweet as Fuck” and “Honey Go Lucky”) make it to the production line! https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566934027842-4LPZNOG6SAQT2XCMHWZA/Screen+Shot+2019-07-11+at+4.16.58+PM.png Bumble Fall Merch 2019 - Fall tote bag. (Copy) Fall tote bag. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566934019081-J01100QD7N1DHHOYGXBF/Image-2019-07-11+16-39-48.png Bumble Fall Merch 2019 - Baseball cap for Bumble BFF, the app's friend-finding mode. (Copy) Baseball cap for Bumble BFF, the app's friend-finding mode. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566934026536-AR3181OXYU4BAYUBU7M8/Screen+Shot+2019-07-11+at+4.16.25+PM.png Bumble Fall Merch 2019 - Baseball cap design with two different copy taglines. (Copy) Baseball cap design with two different copy taglines. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566934028632-6VK9QULY6GIO68H45G6D/Fall+Merch+Text+Lockups+%5BRecovered%5D-03.png Bumble Fall Merch 2019 - Beanie design. (Copy) Beanie design. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566934035373-ZP94TQFENMXNVSTZ4DQ9/handkerchief+designs.png Bumble Fall Merch 2019 - Handkerchief designs. (Copy) Handkerchief designs. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566934033927-HBFJ4L6HRKIBRE763T82/moodboard.png Bumble Fall Merch 2019 - Moodboard for our fall collection. (Copy) Moodboard for our fall collection. https://www.jenlizlee.com/scandinavia-form daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566932514599-BQY6HJ4MUE40EU1JER1Y/scandinavia_form_april2019-7_72_Viktor_Holm.jpg SCANDINAVIA FORM SCANDINAVIA FORM is a Swedish design company whose collection of vases and lifestyle products aim to capture nature’s raw form. I continue to work closely with the company’s Lead Designer and Founder Eva Levin to develop the company’s tone of voice. So far, I’ve established a brand book and style guide, along with writing press releases, website copy and product texts. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566932990285-YDDJ0YEOSQT7DX92NYB3/Screen+Shot+2019-08-27+at+2.09.02+PM.png SCANDINAVIA FORM https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566932999371-UA9VLTNMJC458CWVX52X/Screen+Shot+2019-08-27+at+2.09.11+PM.png SCANDINAVIA FORM Visit SCANDINAVIA FORM’s official website here. https://www.jenlizlee.com/anna-akana daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1590358250894-Y0H9OIO067ZCJHU4RN6W/maxresdefault.jpg Anna Akana x Bumble - Partnership with Anna Akana (Copy) Partnership with Anna Akana I might’ve been too insistent to Bumble’s Influencer Marketing Team to partner with YouTuber, author, actor, writer, and musician Anna Akana. I was determined to convince the team and sent them a short, casual deck outlining her accomplishments — along with some enticing stats, including her 2.5 million followers on YouTube at the time. As a queer Asian-American woman, Anna is also a big proponent of mental health: a topic that dating apps often shy away from. I’m thrilled that one of my favorite influencers was able to contribute a unique dating perspective. You can see the full video here. https://www.jenlizlee.com/the-authethnic-podcast daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1611535705486-K8GPIXL38OEN7RNLGNJW/AuthEthnic+Logo.png The AuthEthnic Podcast Authentic + Ethnic. The AuthEthnic Podcast is a show for those that want unfiltered discussions around race, social issues and the Asian/American experience. Hosted by Jen Lee and Yonsoo Kang, we invite BIPOC and APIAs to have authentic conversations. (And not about boba or raves.) Listen on Spotify and Apple Podcasts. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1611535684489-IRISW762G9RKR8QB2YE6/AAP_Awards_List_Winners_v2.jpg The AuthEthnic Podcast Our podcast recently won “Best Racial Coverage” at the 2020 Golden Crane Awards from the Asian American Podcasters Association, sponsored by Podbean and Panda Express. Our award-winning episode discussed Asian writers’ tendency to write Asian/White love in shows like Master of None, Never Have I Ever, and To All The Boys I’ve Loved Before. We also argued that the rise of Wasian (White/Asian) men actors in romantic movies and TV shows directly affects Asian masculinity. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1611535687800-4JVJTHIMGYPAYJ19M62E/AAP_Awards_Logos_Sponsors_HZ.jpg The AuthEthnic Podcast Read the full press release from the Asian American Podcasters Association here. https://www.jenlizlee.com/ikea-ideas daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538679014319-IKQXWFIWGE38R9FHKUE0/Screen+Shot+2018-10-04+at+20.47.41.png IKEA IDEAS Here’s some food for thought: if you really boiled down a one-room studio, what furniture pieces would you absolutely need to get by? Apparently, the magic number is three. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538679583559-1ZDRRMDJHX7BOA0OKGBR/PH149061.jpg IKEA IDEAS Blog post for IKEA IDEAS, an online blog for home furnishing inspiration on IKEA.com. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538679757871-VWB7IBQ7YIZB81V5KFOW/PH149063.jpg IKEA IDEAS https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538679789333-N31RKCA2YKSX67WMRML9/web+idea.png IKEA IDEAS To see the full article on IKEA.com, click here. The post has also been translated on IKEA Korea and IKEA Germany, to name a few. https://www.jenlizlee.com/brine-pickles-1 daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538568304410-U0CT5U54HPWTAFLM5F7J/PH150533.jpg IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538568327702-EL1DN7BKQBJ6Q9N76ZL2/Screen+Shot+2018-10-03+at+13.58.22.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538568372826-0BUS8ATZI36VLINOZTU2/Screen+Shot+2018-10-03+at+13.59.25.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538568329165-VZYRXH83XM9CMF7JRFNC/Screen+Shot+2018-10-03+at+13.58.34.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538568349997-MFR07214DO4OAUGU3VHB/Screen+Shot+2018-10-03+at+13.58.45.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538568366138-TPLR44R9Z2NYP4QIQEBC/Screen+Shot+2018-10-03+at+13.58.54.png IKEA 365+ https://www.jenlizlee.com/zakkasine daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538557588427-YXQ60W8AF5J1R7RWVINY/20180509_144536-A.jpg ZAKKAsine Branding and UX writing for ZAKKAsine, a Japanese home furnishing store https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538558704349-7BEUKC24A5E2WHPPLUFV/originalsquare.png ZAKKAsine https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1605312800087-WOZ7JRKBXYFFXFY8RY5U/Screen+Shot+2020-11-13+at+4.11.52+PM.png ZAKKAsine Wrote a press release on ZAKKAsine’s latest collaboration with Japanese furniture company, Tendo Mokko. Read the full article here. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538558745003-Y8EQPWWVZLY0WMRV7VZH/Screen+Shot+2018-10-03+at+11.20.00.png ZAKKAsine https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538558746054-A9AS81Z6LZ07M0TTBOVV/Screen+Shot+2018-10-03+at+11.20.07.png ZAKKAsine About page and website navigation https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538564084499-0KO3A59X12QA6J6O49G0/Screen+Shot+2018-10-03+at+11.17.59.png ZAKKAsine Product category pages https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538558759419-9N67A2ZY21ZTEN1VEDXP/Screen+Shot+2018-10-03+at+11.18.18.png ZAKKAsine Individual product pages https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538558765691-91RI4H9SMLQW32V940YM/Screen+Shot+2018-10-03+at+11.19.16.png ZAKKAsine Social media copy https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538567217005-UQ5C53YY4QKSV5FHJ3UE/Screen+Shot+2018-10-03+at+13.45.20.png ZAKKAsine https://www.jenlizlee.com/ucpc-ikea-china daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1548084996214-MZZO3QYECT3S7N0GDXK3/PH159508.jpg IKEA CHINA How do you market to China? Our team in Sweden created 4 different Chinese families with 4 different living situations to use in the IKEA China market. We created WeChat templates and pre-written blog content that could be used straightaway. The content focuses on the living room area: a small, do-all area in China that is often cluttered. By creating images, videos and copy, we provided IKEA China with step-by-step building blocks that prove any family can get organized. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1548085405130-T47BJR8HT9PLQ1AXWBVY/WeChat_Room1-1.jpg IKEA CHINA We included floorplans, step-by-step designs and purchase points integrated within the text to make it user-friendly for Chinese consumers, who expect directions and call-to-actions over friendly suggestions (which isn’t typical IKEA tone of voice). https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1548085542616-WLYFYKWOAWOOID2G34ED/Article_Room3-1.jpg IKEA CHINA We also included pre-made blog posts that arranged images and motion-media in a way that gave the Chinese market an idea of how they can create a story flow for themselves on IKEA.com. https://www.jenlizlee.com/looking-for-players daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619729731474-ENT6I8EZ2AIQ347X164A/cod-warzopne.jpg Looking for Players in Facebook Gaming Groups - Looking for Players: A New Feature for Facebook Gaming Fan Groups (Copy) Looking for Players: A New Feature for Facebook Gaming Fan Groups Gaming Fan Groups (GFG) are a new type of Facebook Group that helps streamers and fans build deeper relationships with each other. This project was a joint partnership between the Gaming Video Experiences team and the Facebook Groups Creator Segments team. As part of the GFG strategy, we launched a new feature specifically for these groups called “Looking for Players,” which would help group members party up with other members who played the same game, in hopes of increasing meaningful engagement and group activity. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619729627459-DZ0KNEJY4D9Q0XS7L54S/Screen+Shot+2021-04-29+at+1.53.36+PM.png Looking for Players in Facebook Gaming Groups Looking for Players is a way for fans to look for players in the streamer group by sharing and asking for necessary information to interact with each other through group posts. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619728826766-XSHM86Y4ZN39OBXXWSKA/smaller+untitled.png Looking for Players in Facebook Gaming Groups https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619730199234-KVIUKISBYEI3EWKH6WSJ/Screen+Shot+2021-04-29+at+2.01.29+PM.png Looking for Players in Facebook Gaming Groups - Detailed View of Post Creator Experience - Pt. 1 (Copy) Detailed View of Post Creator Experience - Pt. 1 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619730205882-UVRORG33PSXO6K1VX3KV/Screen+Shot+2021-04-29+at+2.01.35+PM.png Looking for Players in Facebook Gaming Groups - Detailed View of Post Creator Experience - Pt. 2 (Copy) Detailed View of Post Creator Experience - Pt. 2 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619730219766-Z78Y9LWJRRT6FIAB9YOR/Screen+Shot+2021-04-29+at+2.02.23+PM.png Looking for Players in Facebook Gaming Groups - Requestor's Experience - Ready to Play State (Copy) Requestor's Experience - Ready to Play State https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619730246419-3VREQB1PO4MYITSIFU9Z/Screen+Shot+2021-04-29+at+2.02.33+PM.png Looking for Players in Facebook Gaming Groups - Requestor's Experience - Not Ready to Play State (Copy) Requestor's Experience - Not Ready to Play State https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619730246460-X2BEXYHVAIYEFGXIPI83/Screen+Shot+2021-04-29+at+2.03.05+PM.png Looking for Players in Facebook Gaming Groups - Post Creator's Options to Manage Other Players and Party Up (Copy) Post Creator's Options to Manage Other Players and Party Up https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619728751474-5Z6WN23RN4WG1EQMJ79L/Screen+Shot+2021-04-29+at+12.30.04+PM.png Looking for Players in Facebook Gaming Groups Originally, we had wanted to use “Quilts,” an existing feature within Facebook Groups, that pulled the game’s logo image and used it as the post’s background. It would be exciting and eye-catching than a regular group post. However, to maintain good AX (Accessibility UX) and to account for text overlaid on backgrounds with various colorways and images, we opted for Facebook’s original post composer so that content was legible and accessible to all. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619729311698-KMK5YLZEDOS3IJC9H7J5/Screen+Shot+2021-04-29+at+1.47.58+PM.png Looking for Players in Facebook Gaming Groups How can we make sure that the term and concept of “looking for players” translates across all languages? I conducted a “loc check” (localization check), where multiple language managers weighed in on how translatable the term and concept could be as both a feature and a hashtag. In general, there were no red flags, and the phrase could be localized across multiple locales. Also, assuming we have a strong gaming audience and market in Asian countries, it was good to note that most Asian locales found the term easy to translate. https://www.jenlizlee.com/paid-subgroups-principles daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651805156555-XRB1SEPOC45KKDDEO1Z2/Screen+Shot+2022-05-05+at+7.45.25+PM.png Paid Subgroups Principles THE PROBLEM Paid Subgroups is a project that heavily relies on working cross-collaboratively with the Facebook App Monetization (FAM) product team. There was misalignment across both teams on what we were building at a concept-level, and was blocking both design and engineering from building anything — which was putting our product timeline at risk. My product manager wanted to share our team’s thinking and our long-term vision with the other team, so that we could align and unblock our teams. WHAT I DID Consulted with PM and PD to identify where we were are aligned/misaligned with our partner team, reviewed escalation documents that outlined core values from both sides, and then synthesized our team’s themes into product principles. Presented these principles publicly to our core team, to our core partner team, and to stakeholders/product leads across both teams. IMPACT These principles served as the main point of discussion with our partner team’s product leads and other crucial stakeholders over four 30-min meetings. We were able to align on these principles, which unblocked our teams and allowed our designers on both teams to resume working on wireframes for Paid Subgroups Beta. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651805172395-5TG7MGTLU05TZLM2LYAV/Screen+Shot+2022-05-05+at+7.40.07+PM.png Paid Subgroups Principles https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651805180585-B71J4A4XEYL5HGV7AP54/Screen+Shot+2022-05-05+at+7.40.34+PM.png Paid Subgroups Principles https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651805185767-ROU7FPK3WTA10ZN1VU26/Screen+Shot+2022-05-05+at+7.40.54+PM.png Paid Subgroups Principles https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651805188018-F9R6O3YR0BG2T09DG0ZV/Screen+Shot+2022-05-05+at+7.41.02+PM.png Paid Subgroups Principles https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651805191455-UFLGE17LT0HI8ZA60V1M/Screen+Shot+2022-05-05+at+7.41.19+PM.png Paid Subgroups Principles https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651805194721-JC0J1XQ5IVN061K23WT4/Screen+Shot+2022-05-05+at+7.41.40+PM.png Paid Subgroups Principles https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651805197055-YXVXFD5E366IH6NGAIFH/Screen+Shot+2022-05-05+at+7.41.46+PM.png Paid Subgroups Principles https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651805199852-VZPIH86AZ5RY84L02L15/Screen+Shot+2022-05-05+at+7.41.52+PM.png Paid Subgroups Principles https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651805203663-G5KUERB80NBVGGLLXV9T/Screen+Shot+2022-05-05+at+7.42.07+PM.png Paid Subgroups Principles https://www.jenlizlee.com/design-sprint-nux daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651799734550-8DSJ6RG946ZXV39X6STX/Screen+Shot+2022-05-05+at+6.09.28+PM.png Design Sprint: FB New User Experience - Design Sprint on Facebook App's New User Onboarding (Copy) Design Sprint on Facebook App's New User Onboarding Me and a Product Designer wanted to re-imagine what Facebook’s new user experience could look like, where all of Meta’s apps were introduced to a new user at once: FB App, Instagram, WhatsApp — and maybe even Oculus, if we could. This design sprint served as inspiration for us and our Growth product teams, to imagine what NUX (new user experience) could reward new users with after a long and arduous registration process. Ideally, we wanted to surprise and delight our users as they complete core jobs in the NUX that would prepare them for the Facebook universe. SPRINT GOALS Create a written framework and principles for NUX as a resource for future teams. Build inspirational lo-fi wires for NUX. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651800324478-R7UY6H4PHP6OOEC7TPTI/Screen%2BShot%2B2022-05-05%2Bat%2B6.24.03%2BPM.jpg Design Sprint: FB New User Experience Here’s a look at what the current Facebook registration experience and the FB NUX experience looks like today, below. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651800648226-3XTGOQP6MQ5EB65885FM/Screen+Shot+2022-05-05+at+6.27.26+PM.png Design Sprint: FB New User Experience In registration, a new user creates a Facebook account. If the user has successfully created one, they’re automatically served an additional onboarding flow, which is the NUX (new user experience). Though the NUX is meant to prepare users (ex. building your friend graph, adding contacts from your phone, etc.) it’s a very long and arduous process… https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651800638753-EBDRTUMFDN7AQWN0E5AZ/Screen+Shot+2022-05-05+at+6.28.28+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651800627656-M5VNFUL87LCF9QPC498A/Screen+Shot+2022-05-05+at+6.28.08+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651800701675-B0DLSTFH0GP51TMPBENF/Screen+Shot+2022-05-05+at+6.31.33+PM.png Design Sprint: FB New User Experience As you could tell by our audit of the iOS registration and NUX experiences, we clearly had our work cut out for us — there was a lot to tackle. So we outlined what our design sprint hoped to solve for: https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651801396428-XQ2ZRGZQK3CE73AKH3S3/Screen%2BShot%2B2022-05-05%2Bat%2B6.23.53%2BPM.jpg Design Sprint: FB New User Experience Now that we know what we wanted to improve in the NUX, we needed some inspiration. So I conducted a competitive analysis to see what others were doing… https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651799839620-EQMDIHMB7K3F6512P1ND/Screen+Shot+2022-05-05+at+6.08.25+PM.png Design Sprint: FB New User Experience - Competitive Analysis: Personalization Aspect (Copy) Competitive Analysis: Personalization Aspect https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651799849422-VD46NHO6VAR7S8QQDXGO/Screen+Shot+2022-05-05+at+6.08.16+PM.png Design Sprint: FB New User Experience - Competitive Analysis: Friending and Connection Aspect (Copy) Competitive Analysis: Friending and Connection Aspect https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651799854296-HJ4Y2XAWFPISAY122GBF/Screen+Shot+2022-05-05+at+6.08.10+PM.png Design Sprint: FB New User Experience - Competitive Analysis: Narrative-Driven Aspect (Copy) Competitive Analysis: Narrative-Driven Aspect https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651799842922-8DGB4NOVR8143GW68BCF/Screen+Shot+2022-05-05+at+6.09.50+PM.png Design Sprint: FB New User Experience - Competitive Analysis: How are others asking users to connect their contacts? (Copy) Competitive Analysis: How are others asking users to connect their contacts? After identifying common UX behaviors and themes that gave our competitors their “edge,” I created principles that my designer and I could follow throughout the sprint. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651800268508-YKLEJ3EJQEV72HOLSVRV/Screen+Shot+2022-05-05+at+6.24.09+PM.png Design Sprint: FB New User Experience These principles mapped to the people problems we wanted to solve for. We wanted to heavily reduce the number of screens and steps, while also injecting surprise and delight. My designer and I decided to sprint on two different “directions”: one that emphasized the theme of personalization, and one that emphasized Meta’s “family of apps” (FB, IG, WhatsApp, etc.). https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651801964290-GXUJBH4SB0FSOUMFDRVQ/Screen+Shot+2022-05-05+at+6.51.51+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651801858026-3DB0VOPSIFGYONEZY1MR/Screen+Shot+2022-05-05+at+6.08.44+PM.png Design Sprint: FB New User Experience - Personalization NUX Flow (Copy) Personalization NUX Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651801974703-TF99KNIN096Y27VOJDTU/Screen+Shot+2022-05-05+at+6.51.56+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651801978176-HV79TDISSN8USFBB6TV1/Screen+Shot+2022-05-05+at+6.52.02+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651801981559-8AZ5WJ964UWVAHS2NLXP/Screen+Shot+2022-05-05+at+6.52.07+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651801984186-5UFU2TAZYMGNDJZ7811M/Screen+Shot+2022-05-05+at+6.52.13+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651801986484-3HZD8LJLQ0ZPP57EM07D/Screen+Shot+2022-05-05+at+6.52.20+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651801861256-SBUWJIRQHKWF16CI552J/Screen+Shot+2022-05-05+at+6.08.56+PM.png Design Sprint: FB New User Experience - "Family of Apps" NUX Flow (Copy) "Family of Apps" NUX Flow https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651802085019-L963R1WA8YOUACK778DI/Screen+Shot+2022-05-05+at+6.54.16+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651802088410-23X7KCO9M6XH8ZEFF4HJ/Screen+Shot+2022-05-05+at+6.54.22+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651802090894-I6S6ZM4NZNFUDBW9CP91/Screen+Shot+2022-05-05+at+6.54.27+PM.png Design Sprint: FB New User Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651802094147-5Y0THBGDP45GBZD9X6LA/Screen+Shot+2022-05-05+at+6.54.32+PM.png Design Sprint: FB New User Experience https://www.jenlizlee.com/nux-content-audit daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651804323817-4WMJY8TPETJZXNKL3B95/Screen+Shot+2022-05-05+at+7.31.39+PM.png New User Experience Content Audit Early on in my career on the Facebook Friending team, I conducted a content audit for the NUX (new user experience) across multiple platforms, including Android, FB Lite, different mobile browsers, and desktop. I didn’t audit iOS because its flow was pretty developed and got lots of TLC from the product team! WHAT IS NUX? The new user experience (NUX) is an additional onboarding flow that is served to a new user after they’ve successfully registered and have created their Facebook account. Depending on your platform (ex. Android, mobile browser, desktop, etc.) you will be served a different experience, as my audit revealed. This could lead to users having drastically different experiences. IMPACT There were a lot of inconsistencies in the number of steps we showed users depending on the platform, the order of the steps, as well as inconsistent language used across the platforms. I uploaded this 85-cell audit onto our internal audit library so that any content designer could access it. It also served as a kickoff point to start conversations with other Growth product teams to work XFN on some low-lift wins and content quality wins for consistency. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651802898891-A3I2NWAW5ANOWOO4JWDN/Screen+Shot+2022-05-05+at+6.56.58+PM.png New User Experience Content Audit https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651802949334-2YEWQN7ZN6NU9EJPVGTF/Screen+Shot+2022-05-05+at+6.57.12+PM.png New User Experience Content Audit https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651802954107-OHTZFTL9IPJHA54GKSRH/Screen+Shot+2022-05-05+at+6.57.24+PM.png New User Experience Content Audit https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651802956212-GJESLV4F9JUYZ0A7YI01/Screen+Shot+2022-05-05+at+6.57.34+PM.png New User Experience Content Audit 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https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651803646627-3I0R6789IKURIU51POIA/Screen+Shot+2022-05-05+at+7.19.10+PM.png New User Experience Content Audit https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651803649384-4JPTQMC3KKRUYQG72BZU/Screen+Shot+2022-05-05+at+7.19.20+PM.png New User Experience Content Audit https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651803653045-2AUZC8Q65B0FOVE2YCUJ/Screen+Shot+2022-05-05+at+7.19.44+PM.png New User Experience Content Audit https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651803655474-Y5YB29W5IZC64CO0HCFO/Screen+Shot+2022-05-05+at+7.20.00+PM.png New User Experience Content Audit https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651803657653-KS6UZO2AMCPP3W02TZVE/Screen+Shot+2022-05-05+at+7.20.10+PM.png New User Experience Content Audit https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651803708206-PK7II0WLAVGGK0MZ1U33/Screen+Shot+2022-05-05+at+7.21.39+PM.png New User Experience Content Audit - PROBLEMS AND SOLUTIONS PAGE (Copy) PROBLEMS AND SOLUTIONS PAGE https://www.jenlizlee.com/group-experts daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619722490910-HSC0BI1SLSXWD065QROC/Screen+Shot+2021-04-29+at+11.54.42+AM.png Facebook Group Experts - Group Experts on Facebook (Copy) Group Experts on Facebook What if Facebook could be the one-stop shop where people could access valued and trusted information? To do that, we need people whose words we can trust — we need experts. As part of Facebook Group’s mission and new Experts strategy, our team launched an alpha where users who we’ve hand-picked and identified as experts could opt-in to get discovered by group admins and get invited to join their group as an expert. By empowering experts to share their knowledge and matching them with group admins and their existing communities, we can create an engaging experience for members to learn from experts, while also repairing and instilling trust. THE PROBLEM Today, group admins and group members only can invite their friends to groups — this severely limits who can get discovered and who can get invited to join certain communities. The Expert Application experience is the first foray into opening group invitations to outsiders, in hopes of connecting communities to accurate, trusted and valued information. The Alpha is available globally to 10% of all fitness experts that have been identified through Facebook (~38k identified so far). https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619723292120-G48AFFU751SHH1SNDV8A/Screen+Shot+2021-04-29+at+12.07.32+PM.png Facebook Group Experts https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619723298796-01FQDZNOLL4HDCVJMKJG/Screen+Shot+2021-04-29+at+12.07.45+PM.png Facebook Group Experts https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619723302762-NA1ZW2A6FJZC603H33ZB/Screen+Shot+2021-04-29+at+12.07.52+PM.png Facebook Group Experts https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619723306994-WMB85PL4S2QQQ7TXP9LB/Screen+Shot+2021-04-29+at+12.08.01+PM.png Facebook Group Experts https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619723348236-B5YKA45XIMMHILIUH44I/Screen+Shot+2021-04-29+at+12.08.58+PM.png Facebook Group Experts WHAT’S NEXT? Okay, so you’re getting people opted in to become group experts…but now what? We also need to think about the group admin experience, and how they’ll get to discover and invite experts who have opted-in to being discovered. And make sure to set clear expectations on both ends. (Which we’re concepting and prototyping right now as we speak!) Stayed tuned for the “other half” of this full end-to-end experience. As a Content Designer, it’s important to keep the messaging consistent across all parts of the flow… It’s already been an amazing experience to work with artists to concept the illustrations for the promotion dialog and the carousel, while also writing within Facebook’s tone of voice framework by being inspiring, yet informative. https://www.jenlizlee.com/topics-as-channels daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619730682055-WNHQ05VHIXKC18RHUISK/Screen+Shot+2021-04-29+at+2.11.11+PM.png Topics as Channels in Facebook Gaming Groups - Topics as Channels in Facebook Gaming Groups (Copy) Topics as Channels in Facebook Gaming Groups https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619731032561-ZD0UDWN6F4V3KKTV2FYY/Screen+Shot+2021-04-29+at+2.16.07+PM.png Topics as Channels in Facebook Gaming Groups How do you make Facebook Gaming Fan Groups (GFG) feel more like…well, gaming groups? Or, put another way: how do we make content feel more organized, like Discord’s channels? Simple: we turn Facebook’s Topics into plink-like channels. Only, it wasn’t that simple. This was a collaborative effort across the Gaming Video and Creator Segments teams to jump through many other team’s hoops and get alignment on testing this new hashtag/channel concept for gamers. THE PROBLEM How do we encourage admins to pin topics to the top of their group so that their members can find content that’s relevant and increase engagement within the group? And how do we not confuse other members with this new setup? https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619731838787-FUPOCP5Y242VP8ANIPAJ/Screen+Shot+2021-04-29+at+2.30.26+PM.png Topics as Channels in Facebook Gaming Groups THE SOLUTION Create an onboarding NUX to encourage gaming group admins to learn the new possibilities that Topics as Channels can provide their group. We focused on “pinning topics” to avoid introduction of a new term and concept like “channels.” We created a quick promotion that led into a NUX that guided admins in creating hashtags (if they’ve never created any before), or if they’ve already created hashtags, then they have the option to pin any right away within the NUX. Value props included: A new way to navigate around your group and make it easier for members to find content (ie. A content-first navigation system) Emphasize the power of pinning and having more admin control over which topics get seen first by members (and better organization). Rooms, chats and posts are at the topic level now. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619731997851-60BXTIU7CSH0CO9GGZTT/Screen+Shot+2021-04-29+at+2.18.57+PM.png Topics as Channels in Facebook Gaming Groups We started off with a quick promotion to grab a group admin’s attention. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619731997616-A5C1OX9JGNGVGGWFGSBZ/Screen+Shot+2021-04-29+at+2.19.04+PM.png Topics as Channels in Facebook Gaming Groups Then we laid out all the values. We worked closely with our illustration team to convey hashtags, but also keeping a gamer attitude and feel to the image. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619731998032-XALY6GMUFS5J7GMXZDP3/Screen+Shot+2021-04-29+at+2.19.10+PM.png Topics as Channels in Facebook Gaming Groups We had to communicate in the settings plink what would happen to their group menu if they wanted to turn their topics into navigational plinks (ie. channels). https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619731998226-HO2Q12MU4TORRAAA9AF3/Screen+Shot+2021-04-29+at+2.19.17+PM.png Topics as Channels in Facebook Gaming Groups Due to Topics team logic, mental models and rules, we were limited in that new pinned topics had to have at least one post with it. (You can’t have empty topics/empty channels.) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619731998426-08EXVBRUNKNPSD48SPWK/Screen+Shot+2021-04-29+at+2.19.26+PM.png Topics as Channels in Facebook Gaming Groups To work around this, my designer and I had to be conscious of existing information architecture and button patterns to make sure users knew what they were getting into — that they had to create a post first. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619731998874-TI2KZLO4CTHH7D3YUN2J/Screen+Shot+2021-04-29+at+2.19.33+PM.png Topics as Channels in Facebook Gaming Groups https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619731999301-6K4R90LM838CWU850PRA/Screen+Shot+2021-04-29+at+2.19.42+PM.png Topics as Channels in Facebook Gaming Groups https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619731999311-ZXU4R8FHIME9K90OZ8XC/Screen+Shot+2021-04-29+at+2.19.50+PM.png Topics as Channels in Facebook Gaming Groups https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619732000405-3NMWKT0O54TTXNV4QW5Y/Screen+Shot+2021-04-29+at+2.19.56+PM.png Topics as Channels in Facebook Gaming Groups We added a tooltip to visually guide admins to see the difference they made after finishing the NUX. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619732363349-IHT90DODGEA2717JILEY/Screen+Shot+2021-04-29+at+2.20.04+PM.png Topics as Channels in Facebook Gaming Groups We also created a tooltip for members, so they could see this new change that their group admin implemented. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619732652796-Y5S4YFI56JH1323MEO23/Screen+Shot+2021-04-29+at+2.20.56+PM.png Topics as Channels in Facebook Gaming Groups What about Rooms and Chats? We had to be conscious that these pieces of content would also show up in these new “channels” if they were attached to a topic. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619732398041-N99T12NKU6QH92RF0C6B/Screen+Shot+2021-04-29+at+2.21.02+PM.png Topics as Channels in Facebook Gaming Groups https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619732399686-NNC1Z1VZLPTWBUN7R65I/Screen+Shot+2021-04-29+at+2.21.29+PM.png Topics as Channels in Facebook Gaming Groups Null state for Rooms and Chats with “Create” buttons. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1619732467221-J2WC2HBL4FD2VHQPPDW7/Screen+Shot+2021-04-29+at+2.22.07+PM.png Topics as Channels in Facebook Gaming Groups We also had to account for group searches, and how content would be handled with the new channel logic. Per the Search Team’s feedback, we had to make it clear to users that the content they were seeing belonged to the group. And if they wanted to create a post, chat, or room of their own right on this screen, then it had to be explicitly clear that they were creating content within the group, and not for anyone to see in a public Facebook search. (Privacy, people!) https://www.jenlizlee.com/facebook-friend-request-friction daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1628820921966-SOYZJIL0H3E1M0KE9TQU/image-asset.png Friend Request Friction - Facebook Friend Request Friction (Copy) Facebook Friend Request Friction What do you do when you know someone on your friend request list looks…suss? Spammy friend requests are a thing, and our team’s Product Specialist collected user feedback that showed: 1) People didn’t know how to remove suspicious or unwanted friend requests. 2) These requests made users feel uncomfortable. Our team knew we had to serve some sort of friction that could help people make better decisions before accepting suspicious friend requests that we were able to identify on the backend — but as a Content Designer and user advocate, I also wanted to make sure that we didn’t misrepresent these potential “spammers” if our machine learning got it wrong and mislabeled innocent people. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1628821819406-E03HB0JWB1O58QE8ONMC/Screen+Shot+2021-08-12+at+7.29.40+PM.png Friend Request Friction - Initial Designs (Copy) Initial Designs We’re able to identify potential spammy friend requests on the backend through a Fake Index Score (FAI) — at a certain threshold, the person and hence their friend request would be labeled as “potential spam.” So when a user tapped the “Confirm” CTA on a person who was a potential spammer, we’d pop up a bottom sheet that served as “friction” to make the user stop and think if they really wanted to accept this request. I took content in so many different directions at first: should our tone be informative since this is an integrity issue, or should we be more helpful and reassuring since it’s unexpected UX behavior to serve a bottom sheet when all you wanted to do was accept a friend request? It was weird to ask the user, “do you want to accept this friend request?” when their actions clearly stated otherwise; they tapped “Confirm” to begin with, so of course they wanted to friend this person, right?! Facebook’s standard messaging has always been to friend “people that you know.” But what if that messaging was too outdated? I’ve made friends over Tumblr and Discord who I’ve never met IRL, but who I still consider to be “friends.” This project made me realize it was time to catch Facebook’s guidance up to speed on online friending. I decided to lean more into Facebook Friending’s value props and use them as a way to let people know that we were looking out for them. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1628822418423-9LB0O5TM9U5NCTVJS5AR/Screen+Shot+2021-08-12+at+7.40.08+PM.png Friend Request Friction - Final Design (Copy) Final Design For our final design, I chose to lean into safety: because at Facebook, we want to connect you with others in a safe way. It felt more like a gentle nudge vs. a generic and cold auto-confirm message. THE RESULTS And our content + design paid off. When we tested this iteration, we were able to reduce abusive friend request accepts globally on Android by -2.09%. Of those users who filed an friend request user report after seeing the bottom sheet, there was a 0.59%+ improvement for reporting fake users and a -22.2% reduction in selecting “Uncomfortable” as the reason for the report — this could be due to a reassuring content approach. https://www.jenlizlee.com/vidga daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538574713516-H5DJ2ALKBRUUR4OP2BJE/Screen+Shot+2018-10-03+at+15.19.38.png VIDGA UX writing for the VIDGA curtain rail series. So…how do you make curtain rails and rods sexy? Or, more importantly, how do you create a web page that customers can navigate, understand, and make a purchase? https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538676263160-GYUVI36S4FL0CHW19RX2/Screen+Shot+2018-10-03+at+15.46.14.png VIDGA Installing a curtain rail can be daunting for a customer. So we walked them step-by-step, from pre-planning to choosing the right kind of parts for what they need. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538676271612-UTJV1P9266CXSR1ZS1BX/Screen+Shot+2018-10-03+at+15.14.53.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538676488295-LCOL5MP6S2CZUDZTQQC2/Screen+Shot+2018-10-03+at+15.15.12.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538676493945-ET13UJR4OO2M7A5EJNNL/Screen+Shot+2018-10-03+at+15.15.27.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538676500284-FZO17F5EAXHHWOI9W4UB/Screen+Shot+2018-10-03+at+15.15.42.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538676512216-MYHMJ9CTZWAA8NXW35X8/Screen+Shot+2018-10-03+at+15.15.55.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538676522218-OQMQYUUNLC1LLWW52LUJ/Screen+Shot+2018-10-03+at+15.16.13.png VIDGA https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538676538371-YQVYUL3A1QZ0L3ZQD4U6/Screen+Shot+2018-10-03+at+15.16.37.png VIDGA https://www.jenlizlee.com/tiktok-ads daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1568130342324-U0Y55715MMB5O7982YX5/Screen+Shot+2019-09-10+at+10.45.19+AM.png TikTok Ads As a copywriter, I work closely with our Digital Marketing Team to come up with savvy ways to attract Gen Z-ers (just like every other company is doing right now). As part of our paid social strategy, we started advertising our dating app on TikTok to turn Gen Z heads. And we’d like to say that we were pretty creative (and relatable) to our market. https://www.jenlizlee.com/instant-questions daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566761235234-8605E89HINCXD6QLEB8R/Screen+Shot+2019-08-07+at+9.41.36+PM.png Instant Questions - The first version of Instant Questions, above. See updated screens below. (Copy) The first version of Instant Questions, above. See updated screens below. We all know one struggle about dating apps: when conversations come to a halt. How do we encourage users to re-engage with each other and get to know one another better, rather than leave a trail of short chatrooms with surface-level questions? I’m working closely with the Product Team and Developer Team at Badoo to improve our user experience and curb this common “chat-dropoff” problem. I created 100+ questions for our developers to conduct A/B testing in smaller markets, to see which questions work well and how we can improve our copy to encourage even more engagement. The full list of questions can be found here. *NOTE: This project is still a work in progress, so copy continues to be tested, refined, and improved! https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566922645958-7VUL0N27YG6PPKBF6YSM/updated+copy+1_2.png Instant Questions - Bumble's Conversation screen. The Instant Questions game is accessible right above the type box to help ‘take the pressure off’ creating a customized message. (Copy) Bumble's Conversation screen. The Instant Questions game is accessible right above the type box to help ‘take the pressure off’ creating a customized message. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566929145938-JDKK3U0MT26WSEAIYSZG/updated%2Bcopy%2B2.png Instant Questions - The popup screen once the CTA button ("Play the game") is clicked from the conversation screen. (Copy) The popup screen once the CTA button ("Play the game") is clicked from the conversation screen. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566922647505-4WYDJXM3TH7ICXV06X8I/updated+copy+3.png Instant Questions - Question selection screen. A shuffle button is available if the user wants to answer a different question. (Copy) Question selection screen. A shuffle button is available if the user wants to answer a different question. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566923200488-KSRYS4VLFOX84VHKQA18/updated+copy+4_1.png Instant Questions - Once a user has selected a question (i.e. pressed the "Ask this question" button), they are prompted to add their answer. (Copy) Once a user has selected a question (i.e. pressed the "Ask this question" button), they are prompted to add their answer. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566922648749-RSBBSCA0CC5H6AEIWVZL/updated+copy+5.png Instant Questions - Input field suggestion screen. (Copy) Input field suggestion screen. https://www.jenlizlee.com/home daily 1.0 2025-05-26 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/4358d270-e383-4761-a821-cef857fea71c/IMG_9979.jpg https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/27da7ffe-67d3-478e-9ddd-7437e6db5a0f/Screenshot+2024-10-31+at+5.35.39%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d039cc1b-b93f-4411-ba32-7fd203885e59/Screenshot+2024-10-31+at+4.48.11%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/262012aa-6468-43f6-9aa1-44ebc2f81465/Screenshot+2024-10-31+at+5.12.36%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://www.jenlizlee.com/bumble-video-chat-voice-call daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566754598081-VYYTUIQ2AHXU6LELRZ0J/79969855.jpg Bumble Video Chat & Voice Call Dating should be safe (and fun). Bumble released a Video Call and Voice Chat feature into the app to help users verify other users, to reduce the long game of text tag that happens when planning the first meetup, and to help careerists get mentorship in minutes through an online call. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566754608430-IV7LD9F24EE1C4ILY644/Screen+Shot+2019-06-24+at+3.13.30+PM.png Bumble Video Chat & Voice Call Storyboard that shows our in-app cards that we released within the Bumble app to teach users how to use the new features, as well as the product benefits. Our copy wanted to emphasize the added layer of security these features bring to our users, as well as the flexibility and convenience the feature brings to the user’s experience. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566924643614-N50PKSNTIQV8EWF4TCK8/Screen+Shot+2019-08-27+at+11.46.21+AM.png Bumble Video Chat & Voice Call - Bumble's conversation screen, with the video chat icon accessible via the upper right-hand corner. Auto-messages populate when there are missed calls or when calls have ended. (Copy) Bumble's conversation screen, with the video chat icon accessible via the upper right-hand corner. Auto-messages populate when there are missed calls or when calls have ended. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566928672024-MELLG9OPO2CQH3ZHH9TQ/troubleshoot.png Bumble Video Chat & Voice Call - Error message when a video chat is unavailable because the other user only uses Bumble Web (our desktop version). (Copy) Error message when a video chat is unavailable because the other user only uses Bumble Web (our desktop version). https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566924658359-N6T483YEFG8L6EIBO62V/Screen+Shot+2019-08-27+at+11.47.54+AM.png Bumble Video Chat & Voice Call - When you initiate a video chat, you see yourself on camera and the name of the person you are calling. (Copy) When you initiate a video chat, you see yourself on camera and the name of the person you are calling. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566924658726-XU59JM724CXT39ES1JSF/Screen+Shot+2019-08-27+at+11.48.17+AM.png Bumble Video Chat & Voice Call - If a video chat is successful, you will be featured in the upper left-hand corner. Your Bumble match will we shown, as well as a timer that shows the duration of the call. (Copy) If a video chat is successful, you will be featured in the upper left-hand corner. Your Bumble match will we shown, as well as a timer that shows the duration of the call. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566924661198-2EPOXEDI9IFQFFOOE8QR/Screen+Shot+2019-08-27+at+11.48.55+AM.png Bumble Video Chat & Voice Call - If a video chat is unsuccessful, users have the option to try initiating a video chat again. (Copy) If a video chat is unsuccessful, users have the option to try initiating a video chat again. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1566924659288-Y8PWTZRB82LH23CNRE6Z/Screen+Shot+2019-08-27+at+11.49.45+AM.png Bumble Video Chat & Voice Call - An incoming video chat while the user is talking to another match in a different conversation screen. Users have the option to reject or answer the video chat. (Copy) An incoming video chat while the user is talking to another match in a different conversation screen. Users have the option to reject or answer the video chat. https://www.jenlizlee.com/ikea-365 daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538572056915-Y4SKNT5JQWSMR8UCBDFO/PH150460.jpg IKEA 365+ Content Delivery Package for the new IKEA 365+ food storage range. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538568715470-TYE7Q72I2358PQOB8MKC/PH150531.jpg IKEA 365+ The material was delivered to IKEA stores around the world as a guide on how to market the new containers in the store. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538568589894-U9NE71AVLNCZ5HJMP3GH/Screen+Shot+2018-10-03+at+13.58.22.png IKEA 365+ The copy focused on the product range’s purpose, intended uses and benefits. There were 3 main benefits: reducing the number of containers used when cooking; reducing food waste; and improving food storage organization. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538569954581-PM6AIS55MT50D5I3R6NR/Screen+Shot+2018-10-03+at+13.58.34.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538569991987-4OKC0EQR2ALFJYI9WSU0/Screen+Shot+2018-10-03+at+13.58.45.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538570002944-TBHBMJHF7JDL7OSTLVVB/Screen+Shot+2018-10-03+at+13.58.54.png IKEA 365+ The package had a detailed breakdown of the images to be delivered. Alternative images were noted. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538570221263-WZ71IWT5DNF7UF0EJO07/Screen+Shot+2018-10-03+at+13.59.25.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538570274656-NJINBJ2902BWBBVPJHUV/Screen+Shot+2018-10-03+at+13.59.36.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538570389512-AO0JXR6RFR68N2X9HPMT/Screen+Shot+2018-10-03+at+13.59.50.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538570408625-I5O3NQ8WU24A8WEYAL47/Screen+Shot+2018-10-03+at+14.00.05.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538571361414-RVGRI06KRBZQG8YEWAXW/Screen+Shot+2018-10-03+at+14.00.28.png IKEA 365+ Films were also delivered. A summary of each video was provided. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538570433193-LVTLYSBYZIPB9GN4BAM2/Screen+Shot+2018-10-03+at+14.00.36.png IKEA 365+ https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538570441524-MBJBF7DP5P3I1XI6E3XR/Screen+Shot+2018-10-03+at+14.00.49.png IKEA 365+ To see the full delivery package, please contact me. https://www.jenlizlee.com/ikea-return-policy daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538677820855-XLK3ZFGG582PGGX36QGK/Screen+Shot+2018-10-04+at+20.30.02.png IKEA Return Policy UX writing for the IKEA Returns Policy. It’s okay to change your mind. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538677708853-6RFGHQS9OI0O44XCZMM9/ikeaphonescreenexample.png IKEA Return Policy - Short and sweet. (Copy) Short and sweet. Copy was kept brief so it could be optimized for mobile platforms. The next section was always in view while scrolling. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538678085126-JBZ9T5AVMZ8CGC22O4ZF/Screen+Shot+2018-10-04+at+20.33.12.png IKEA Return Policy https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538678095065-W204UTLF3EYQ1EDIJFW0/Screen+Shot+2018-10-04+at+20.33.24.png IKEA Return Policy A “B” version was created so local markets could add in their own return method, if applicable. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1538678220416-AUO6DESIRBS4S6382PE7/Screen+Shot+2018-10-04+at+20.36.47.png IKEA Return Policy https://www.jenlizlee.com/web3-in-fb-communities-hackathon daily 0.75 2024-10-31 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796067090-II4H1FDDPNALY8NM0BLW/Screen+Shot+2022-05-05+at+4.52.31+PM.png Web3 in FB Communities Hackathon - Web3 Communities in Facebook Groups: Hackathon Idea (Copy) Web3 Communities in Facebook Groups: Hackathon Idea In January 2022, our team of engineers, product designers, and one content designer (me!) prototyped what a web3 community would look like in Facebook Groups for the Communities Hackathon in January 2022. Our objective was to help the team visualize what FB Groups could look like in the Web3 world. You can watch the full demo at the very end of this page. WHAT WE BUILT We mocked an experience where FB Groups mimic DAO-like behaviors: An FB group can issue their own community token. Users and members can purchase these tokens via FB Pay and have them deposited into their Metamask wallet. (Metamask is a popular crypto wallet.) Members need enough tokens to gain "exclusive" access to perks. Members are rewarded tokens for contributing to the community (like making a post in the group). Members participate in a governance process (e.g. voting) to set the direction for the group. Eng team also deployed our own ERC-20 token Octoken (OCTO) onto an internal test network that was set up by the FB Pay infra team. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651794696918-XUUQ5WKU93ORE55AUBFP/Screen+Shot+2022-05-05+at+4.27.43+PM.png Web3 in FB Communities Hackathon - INITIAL DESIGNS (Copy) INITIAL DESIGNS WHAT IS A DAO? “DAO” stands for decentralized autonomous organizations, and are colloquially known as “internet communities with a bank account.” DAOs are co-ops that have their rules and decisions encoded on the blockchain — the community is governed by code, not by other people. This increases trust in communities because codifying governance on the blockchain can mitigate corruption/fraud by reducing the need to trust in centralized entities. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651794698269-K1K92K7WWX9VYXW5PR7H/Screen+Shot+2022-05-05+at+4.27.34+PM.png Web3 in FB Communities Hackathon - INITIAL DESIGNS (Copy) INITIAL DESIGNS PRINCIPLES WE FOLLOWED For our hackathon idea, we wanted to build a proof-of-concept on top of the existing FB Groups product. We would create a new group type that incorporates web3 principles: governance, community treasury, community tokens, identity. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651794722891-D89MU5NI0TPP4C17KOQB/Screen+Shot+2022-05-05+at+4.51.48+PM.png Web3 in FB Communities Hackathon - Mock of "Octo" Tokens in a Metamask wallet (Copy) Mock of "Octo" Tokens in a Metamask wallet WHAT I DID Wrote content for the payment flow on FB-side (since Metamask’s content is not owned by us). Crafted dialogs in the group to promote community participation (in order to get community tokens). Named the token “Octo” after an actual FB group our team regularly partners with for product tests: Octonation! Took care of all other general content needs throughout the experience (given that we only had 2-3 days, on top of regular work priorities!) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796320725-ANCMHOBGMRQNN59D3909/Screen+Shot+2022-05-05+at+4.52.31+PM.png Web3 in FB Communities Hackathon - User view of a theoretical DAO community (not joined) (Copy) User view of a theoretical DAO community (not joined) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651794700473-7OKHZEBR0M85ZBVJ9ZCZ/Screen+Shot+2022-05-05+at+4.27.24+PM.png Web3 in FB Communities Hackathon - Initial Designs (Copy) Initial Designs FINAL FLOW AND STEPS Connect their crypto wallet and then join the community with enough tokens. (Buy just enough to get in.) Verify that the user doesn’t have access to certain actions/privileges based on their current token count. Participate in the community by doing actions (ex. make a post) and receive more tokens. By doing so, the user gets enough tokens to then sway decisions in the group (like voting to change the group’s background color for all members). Vote on poll —> see change. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796323840-C6TAN20341RVSLHLR8VM/Screen+Shot+2022-05-05+at+4.52.41+PM.png Web3 in FB Communities Hackathon - Error message with actionable steps to connect your wallet. (Copy) Error message with actionable steps to connect your wallet. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796326503-EBMADJ9DCH3LRJEIY1V6/Screen+Shot+2022-05-05+at+4.52.56+PM.png Web3 in FB Communities Hackathon https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796331135-7KJ45Z2FY5P84Z8Q6G3R/Screen+Shot+2022-05-05+at+4.53.07+PM.png Web3 in FB Communities Hackathon - Payment flow messaging saying you need 200 tokens to join (Copy) Payment flow messaging saying you need 200 tokens to join https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796346630-DAQRPFSL3FB00DK0JH0G/Screen+Shot+2022-05-05+at+4.53.21+PM.png Web3 in FB Communities Hackathon https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796350450-5FGBHZNCLN5NS4L8AWAX/Screen+Shot+2022-05-05+at+4.53.35+PM.png Web3 in FB Communities Hackathon https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796364153-CBHE9S6ONZCKSHL0X3UC/Screen+Shot+2022-05-05+at+4.53.48+PM.png Web3 in FB Communities Hackathon https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796367814-6UTB8EU1VMTNOZP31HFQ/Screen+Shot+2022-05-05+at+4.54.00+PM.png Web3 in FB Communities Hackathon https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796376538-192PFWKN9CHZIWTUOD1M/Screen+Shot+2022-05-05+at+4.54.11+PM.png Web3 in FB Communities Hackathon - Continue regularly with existing group UX (ie. membership questions) (Copy) Continue regularly with existing group UX (ie. membership questions) https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796394164-ZSFOE8RQZGSX5H6AWBJL/Screen+Shot+2022-05-05+at+4.54.26+PM.png Web3 in FB Communities Hackathon - State if you've successfully joined the DAO community (Copy) State if you've successfully joined the DAO community https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796397308-BIQORZ4Z5KJ6HQ1OY8B3/Screen+Shot+2022-05-05+at+4.54.39+PM.png Web3 in FB Communities Hackathon https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796399687-VPUH6W3TVY4S3XACQNES/Screen+Shot+2022-05-05+at+4.54.47+PM.png Web3 in FB Communities Hackathon - Promotional dialog to encourage community participation. Includes a quick option to create a post via the dialog. (Copy) Promotional dialog to encourage community participation. Includes a quick option to create a post via the dialog. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796421865-ZUAFY91094B0TPDRAFA3/Screen+Shot+2022-05-05+at+4.55.36+PM.png Web3 in FB Communities Hackathon https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796404556-FGNFXAMN6Z450E2LJ8SJ/Screen+Shot+2022-05-05+at+4.55.02+PM.png Web3 in FB Communities Hackathon - When you have enough tokens, you get a vote in shaping the entire community (ex. group color). (Copy) When you have enough tokens, you get a vote in shaping the entire community (ex. group color). https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796418260-HYJVC15RS3M7PA7XPFZA/Screen+Shot+2022-05-05+at+4.55.14+PM.png Web3 in FB Communities Hackathon - Member has helped shape the community (which is part of Web3/DAO principles). (Copy) Member has helped shape the community (which is part of Web3/DAO principles). https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1651796426563-K89928TLWR51798V4ZJB/Screen+Shot+2022-05-05+at+4.55.54+PM.png Web3 in FB Communities Hackathon - Earn more community tokens for participating in the group. (Copy) Earn more community tokens for participating in the group. https://www.jenlizlee.com/community-fundraisers daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/694f3b61-8771-42ad-994e-807716239e98/Screen%2BShot%2B2022-05-05%2Bat%2B2.37.33%2BPM-1.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/41acefdb-72e9-4b4b-b34f-5274d61b00f4/Screen%2BShot%2B2022-03-26%2Bat%2B7.19.16%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/735c218c-11bf-4815-9833-27464ec162a4/Screen%2BShot%2B2022-03-26%2Bat%2B7.29.52%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/a5def5e8-932d-4aab-b71c-9e8e8dbc6d6e/Screen%2BShot%2B2022-03-26%2Bat%2B7.00.28%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/8a0df3f9-b4b8-4a65-95e9-40be6a891045/Screen%2BShot%2B2022-03-26%2Bat%2B7.18.46%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/cc1437c3-b9aa-4778-9051-8acc3cbe3cfe/Screen%2BShot%2B2022-03-26%2Bat%2B7.29.04%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/9b159c67-1031-426d-b14c-c241f1d3ce24/Screen%2BShot%2B2022-03-26%2Bat%2B6.47.19%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/614c4b8b-2ab3-446e-8715-b4e67f2bb322/Screen%2BShot%2B2022-03-26%2Bat%2B7.30.45%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/29d477ed-ad9a-42e2-a1b3-a513e9f37fe9/Screen%2BShot%2B2022-03-26%2Bat%2B7.30.37%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/e96faa4f-7147-4270-b835-fa25b10a0d77/Screen%2BShot%2B2022-03-26%2Bat%2B6.47.07%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/5991e88d-7d6b-439f-9901-e90e267d4da8/Screen%2BShot%2B2022-03-26%2Bat%2B7.06.45%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/fc49711e-f9c2-405c-aec1-46c93c698aa4/Screen%2BShot%2B2022-03-26%2Bat%2B7.31.39%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/860dc1d0-5934-44b1-8658-3265e4143b08/Screen%2BShot%2B2022-03-26%2Bat%2B6.49.27%2BPM.png Community Fundraisers Creation Improvements - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1727980408218-A2S7JMPHSJZ1P32N8FMK/Screen%2BShot%2B2021-04-29%2Bat%2B11.08.30%2BAM.png Community Fundraisers Creation Improvements https://www.jenlizlee.com/work daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/25107969-28f1-4153-aa0f-92dd02b5a50c/Screenshot+2024-11-05+at+1.48.45%E2%80%AFPM.png Work Evolving Eventbrite's Trial Experience https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/d6a406ac-df6f-4635-828a-2b07949fc8f9/Screenshot+2024-11-05+at+1.48.39%E2%80%AFPM.png Work Eventbrite Checkout Iterations https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/28edec24-52ab-4bd1-947d-d3a8c22df04b/Screenshot+2024-11-05+at+1.48.33%E2%80%AFPM.png Work The $70K Upgrade Banner https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/f32073e1-27c8-4b4d-8173-870dc2aea3f7/Screenshot+2024-11-05+at+1.44.56%E2%80%AFPM.png Work Creating AI-Generated Events https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/78bb3857-24b6-46ae-a66d-1936195ca239/Screenshot+2024-11-05+at+1.47.27%E2%80%AFPM.png Work Updating Eventbrite's Tone of Voice https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/2d20e800-593d-40f6-8de4-41a94d5af9ce/Screenshot+2024-11-05+at+1.46.18%E2%80%AFPM.png Work Monetizing Eventbrite With Publishing Fees https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/81cfbccd-2be5-406b-aed9-81d26b3f260f/Screen%2BShot%2B2022-03-26%2Bat%2B6.49.27%2BPM.png Work Customizing Fundraisers for Facebook Groups https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/39f02d9d-99fd-4629-8adb-5a61803e0317/Screenshot+2024-11-05+at+1.41.22%E2%80%AFPM.png Work Transparency in Top Friend Suggestions https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1730842998023-47G418RO9W2GI80GN3EE/Screenshot%2B2024-11-05%2Bat%2B1.42.21%25E2%2580%25AFPM.jpg Work People You May Know in Facebook Stories https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/acd086d8-00a2-464a-a238-7dd02d4b959e/Screen%2BShot%2B2019-05-12%2Bat%2B1.07.09%2BPM.png Work Bumble at King's Day https://images.squarespace-cdn.com/content/v1/5b819b2845776e48dcfb5d5d/1748287870046-1OM9KCMAUA0M33Q2KSH9/Screenshot%252B2025-05-26%252Bat%252B12.11.16%2525E2%252580%2525AFPM.jpg Work Believe in the Land - 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