Defining Brand Values for Tabbisocks

Summary

As a freelance copywriter, I consulted this Portland-based, Japanese-made sock company by revamping their brand from the ground up. I expanded their Mission statement, told their business story in Our Story, and consolidated their Sustainability section, just to name a few!

Mission Statement

The mission statement was always visible on their website, at the bottom of the navigation bar.

Our Story

Sustainability