How do you market to China? Our team in Sweden created 4 different Chinese families with 4 different living situations to use in the IKEA China market. We created WeChat templates and pre-written blog content that could be used straightaway. 
We included floorplans, step-by-step designs and purchase points integrated within the text to make it user-friendly for Chinese consumers, who expect directions and call-to-actions over friendly suggestions (which isn’t typical IKEA tone of voice).
We also included pre-made blog posts that arranged images and motion-media in a way that gave the Chinese market an idea of how they can create a story flow for themselves on IKEA.com.