Jen Lee (she/her) is a Copywriter turned Content Designer turned Narrative Designer and currently lives in the Bay Area. She’s worked for clients like Meta, Bumble, Eventbrite, and IKEA in Sweden.
When she isn’t writing and designing, she enjoys traveling, riso printing, adventuring in a D&D campaign, and playing indie games.
Notable Certifications & Awards
Narrative Design: IGDA-F alum, Narrative Committee Judge for the 2027 GDCA, part of the 2026 Questline: Online Program’s Velocity cohort.
Copywriting: Platinum Winner at the 2016 Hermes Creative Awards for the Honda TV script, “New Kid on the Block.” Featured in Automotive News.
About Me
My Skills & Superpowers
Content Strategy
For me, it’s about doing the right thing—even if it means extra work. Some ways this shows up in my work is by providing transparency, extra education, and giving people agency in every step or in every branching choice. (If you’re into that kind of stuff.)
Building style guides that scale
For me, it’s about doing the right thing—even if it means extra work. Some ways this shows up in my work is by providing transparency, extra education, and giving people agency in every step or in every branching choice. (If you’re into that kind of stuff.)
Storytelling
Eames coined the guest-host relationship. Using this analogy, I strive to be a great host and give people the best experience possible on any product I touch. Some of the ways I do this is by using positive friction, tone, and assuming positive intent.
Punchy short-form & long-form copy
When there’s room to play, I take it—but only if it doesn’t take away from the main job to be done! I’m playful in my copy iterations, my dialogue scripts, and in the energy I bring to my teammates.
My Design Philosophy
Ethical
For me, it’s about doing the right thing—even if it means extra work. Some ways this shows up in my work is by providing transparency, extra education, and giving people agency in every step or in every branching choice.
Helpful
Eames coined the guest-host relationship. Using this analogy, I strive to be a great host and give people the best experience possible on any product I touch. Some of the ways I do this is by using positive friction, tone, and assuming positive intent.
Playful
When there’s room to play, I take it—but only if it doesn’t take away from the main job to be done! I’m playful in my copy iterations, my dialogue scripts, and in the energy I bring to my teammates.