About Me

Jen Lee (she/they) is a Copywriter turned Content Designer turned Narrative Designer and currently lives in the Bay Area. She’s worked at Meta, Bumble, Eventbrite, and IKEA in Sweden. They’re currently open to freelance work.

When she isn’t writing and designing, she enjoys rock climbing, riso printing, adventuring in a D&D campaign, and playing indie games.

Certifications & Awards

Narrative Design: IGDA-F alum, Narrative Committee Judge for the 2027 Game Developer’s Choice Awards, 2026 Velocity cohort for Questline Online.

Copywriting: Hermes Creative Award Platinum Winner for the Honda TV commercial script, New Kid on the Block.

My Superpowers

Content to Code

I love to handle content from concept to implementation. In tech, I use Claude Code to help me ship pull requests for string and content bug fixes. In games, I prefer to work directly in the game engine to implement dialogue and narrative scripting.

Creating Style Guides That Scale

If you’re a tech startup that launched your product and realize you need a unique brand voice, or an indie studio that needs to build their first story bible, then let me make the guide for you—and make sure it scales for the future.

Storytelling

Story is at the heart of any pitch deck, website, or side quest. I have over 8+ years of experience shaping stories, messages, and value props for people and brands across marketing, tech, product, design, and video games.

My Design Philosophy

Ethical

For me, it’s about doing the right thing—even if it means extra work. Some ways this shows up in my work is by providing transparency, extra education, and giving people agency in every step or in every branching choice.

Helpful

Eames coined the guest-host relationship. Using this analogy, I strive to be a great host and give people the best experience possible on any product I touch. Some of the ways I do this is by using positive friction, tone, and assuming positive intent.

Playful

When there’s room to play, I take it—but only if it doesn’t take away from the main job to be done! I’m playful in my copy iterations, my dialogue scripts, and in the energy I bring to my teammates.