Summary
I rewrote the copy and helped redesign the web page for IKEA’S VIDGA curtain rail product line to be clearer and walk people through installation, step-by-step.
We learned through user research that installing a curtain rail felt daunting for our customers, and the old webpage confused rather than brought clarity.
I worked with a Web Designer to redesign VIDGA product page, emphasizing a step-by-step model for the product page, from pre-planning to choosing the right kind of parts for what they need.
