Summary
I wrote brand and product copy for the new IKEA 365+ food storage range as part of a digital content delivery package that was delivered to IKEA stores around the world as a guide on how to market the new containers in the physical stores.
The copy focused on the product range’s purpose, intended uses and value prop benefits:
Reducing the number of containers used when cooking
Reducing food waste
Improving food storage organization
I wrote a detailed breakdown of the images in the package, notes on alternative images, as well as a written summary of each video that was provided as part o the package.
