Summary
As a Copywriter at Bumble, I worked closely with our Digital Marketing Team to come up with savvy ways to attract Gen Z audiences onto our app via paid social, particularly Bumble’s Dating mode. We were experimenting with TikTok ads and decided to mimic of the motion of swiping IRL, along with following the “fishbowl” effect trend to make our content more relatable.
GirlSwipe
A creative way to showcase our swiping feature on Bumble IRL.
Find Me on Bumble feat. Zach
Yeah, we fudge up in life (a lot). For this TikTok ad, we used a fishbowl effect to create relatability when our dude flubs over his words. It’s part of being a real person—which you can find Bumble.
